{"id":42574,"date":"2025-05-14T15:34:14","date_gmt":"2025-05-14T12:34:14","guid":{"rendered":"https:\/\/mersinkadingazetesi.com\/?p=42574"},"modified":"2025-05-14T15:34:15","modified_gmt":"2025-05-14T12:34:15","slug":"erkilinc-nihai-hedefimiz-nitelikli-gazetelere-kavusmak","status":"publish","type":"post","link":"https:\/\/mersinkadingazetesi.com\/?p=42574","title":{"rendered":"Erk\u0131l\u0131n\u00e7: Nihai hedefimiz nitelikli gazetelere kavu\u015fmak"},"content":{"rendered":"\n

Bas\u0131n \u0130lan Kurumu (B\u0130K) Genel M\u00fcd\u00fcr\u00fc Cavit Erk\u0131l\u0131n\u00e7, gazete say\u0131s\u0131 fazla olan \u015fehirlere y\u00f6nelik \u201cg\u00fc\u00e7 birli\u011fi\u201d \u00e7a\u011fr\u0131s\u0131n\u0131n nihai hedefinin; g\u00fc\u00e7l\u00fc ekonomik yap\u0131s\u0131 sayesinde insan kayna\u011f\u0131 ve alt yap\u0131 yat\u0131r\u0131mlar\u0131n\u0131 k\u0131sa s\u00fcrede ger\u00e7ekle\u015ftirmi\u015f nitelikli gazetelere kavu\u015fmak oldu\u011funu s\u00f6yledi.<\/strong><\/p>\n\n\n\n

B\u0130K Genel M\u00fcd\u00fcr\u00fc Cavit Erk\u0131l\u0131n\u00e7, Gaziantep, Kahramanmara\u015f, Kilis ve \u015eanl\u0131urfa\u2019da Kurum g\u00f6rev alan\u0131nda bulunan gazete ve internet haber sitesi temsilcileriyle b\u00f6lge toplant\u0131s\u0131nda bir araya geldi.<\/p>\n\n\n\n

Gaziantep\u2019te bir otelde d\u00fczenlenen toplant\u0131da Genel M\u00fcd\u00fcr Erk\u0131l\u0131n\u00e7, b\u00f6lgede 31 gazete ve 16 internet haber sitesinin resm\u00ee ilan ve reklam yay\u0131mlad\u0131\u011f\u0131n\u0131 belirterek, bu s\u00fcreli yay\u0131nlara 2025 y\u0131l\u0131n\u0131n ilk 3 ay\u0131nda 50 milyon 877 bin 201 TL\u2019si resm\u00ee ilan, 12 milyon 276 bin 662 TL\u2019si resm\u00ee reklam olmak \u00fczere toplam 63 milyon 153 bin 863 lira kaynak aktar\u0131ld\u0131\u011f\u0131n\u0131 kaydetti.<\/p>\n\n\n\n

Son 6 ayda Afyonkarahisar, Bal\u0131kesir, Bursa, \u0130zmir, Konya ve Tekirda\u011f\u2019da d\u00fczenlenen b\u00f6lge toplant\u0131lar\u0131nda s\u00fcreli yay\u0131n temsilcileri ile bir araya geldiklerini anlatan Erk\u0131l\u0131n\u00e7, Antalya\u2019da ba\u015flayan ikinci turun, s\u0131ras\u0131yla Adana, Gaziantep, Malatya ve Diyarbak\u0131r toplant\u0131lar\u0131 ile sona erece\u011fini aktard\u0131.<\/p>\n\n\n\n

\u201cB\u00fclten habercili\u011fini do\u011fal kar\u015f\u0131lam\u0131yoruz\u201d<\/strong><\/p>\n\n\n\n

T\u00fcm illerdeki yay\u0131nlarda g\u00f6rd\u00fckleri temel sorunun \u201cb\u00fclten habercili\u011fi\u201d anlay\u0131\u015f\u0131n\u0131n sekt\u00f6rce kan\u0131ksanmas\u0131 ve bunun do\u011fal bir mesleki davran\u0131\u015fm\u0131\u015f gibi g\u00f6r\u00fclmesi oldu\u011funun alt\u0131n\u0131 \u00e7izen Erk\u0131l\u0131n\u00e7, \u201cSorunun arka plan\u0131nda bir\u00e7ok neden oldu\u011funu biliyoruz. Birincisi, kadrolarda \u00e7al\u0131\u015f\u0131yor g\u00f6sterilen fikir i\u015f\u00e7ilerinin bir\u00e7o\u011funun ger\u00e7ekte \u00e7al\u0131\u015fmamas\u0131, \u00e7al\u0131\u015fanlar\u0131n da mesleki tecr\u00fcbelerinin az olmas\u0131d\u0131r. G\u00fcn\u00fcm\u00fczdeki en de\u011ferli \u015fey bilgi ve bunun yan\u0131nda tecr\u00fcbe. Kadrolarda k\u0131demli ve k\u0131demsiz dengesi titizlikle kurulmal\u0131d\u0131r. Oysa yay\u0131nlar\u0131m\u0131z \u00f6zellikle tecr\u00fcbesiz arkada\u015flar\u0131m\u0131z\u0131 tercih ediyor ki asgari \u00fccretle, hatta daha alt\u0131nda \u00e7al\u0131\u015ft\u0131rabilsinler. Hastaneye gitsek en tecr\u00fcbeli doktorun bizi muayene etmesini, \u00e7ocu\u011fumuzun dersine okulun en iyi \u00f6\u011fretmelerinin girmesini beklerken konu kendi verdi\u011fimiz hizmete gelince kurumsal ve mesleki itibar\u0131m\u0131z\u0131 nedense umursam\u0131yoruz. Israrla \u00e7al\u0131\u015ft\u0131racak gazeteci bulunulamad\u0131\u011f\u0131ndan yak\u0131n\u0131l\u0131yor, a\u00e7\u0131k\u00e7as\u0131 bu \u00e7ok inand\u0131r\u0131c\u0131 gelmiyor. Eme\u011finin kar\u015f\u0131l\u0131\u011f\u0131 verildikten sonra \u00e7al\u0131\u015f\u0131lacak gazeteci mutlaka bulunur, yeter ki samimiyet olsun. Bir di\u011fer mesele baz\u0131 yay\u0131n sahiplerinin ba\u015fka i\u015flerinin olmas\u0131. Gazetecili\u011fi; bir kartvizit, ek i\u015f veya dilimin varmad\u0131\u011f\u0131 ba\u015fka ama\u00e7lar i\u00e7in ara\u00e7 olarak g\u00f6rmeleri. T\u00fcm bunlar bir araya gelince b\u00fclten habercili\u011fi de ka\u00e7\u0131n\u0131lmaz oluyor\u201d ifadelerini kulland\u0131. <\/p>\n\n\n\n

G\u00fcn\u00fcm\u00fczden 20-25 y\u0131l \u00f6nce resm\u00ee ilan gelirleri ile reklam gelirlerinin neredeyse ba\u015fa ba\u015f oldu\u011funu, hatta yayg\u0131n bas\u0131nda reklamlar\u0131n daha \u00f6nde yer ald\u0131\u011f\u0131n\u0131 belirten Erk\u0131l\u0131n\u00e7, mecra \u00e7e\u015fitlili\u011finin artmas\u0131n\u0131n yan\u0131nda resm\u00ee ilan odakl\u0131 yay\u0131nc\u0131l\u0131k anlay\u0131\u015f\u0131 ve kolayc\u0131l\u0131\u011f\u0131n dengenin bozulmas\u0131na yol a\u00e7t\u0131\u011f\u0131n\u0131, reklamlar\u0131n neredeyse yok denecek kadar azald\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n

\u201cG\u00fc\u00e7 birli\u011fine gidenler gelir-gider dengesini kurdu\u201d<\/strong><\/p>\n\n\n\n

\u0130nternet haber sitelerinin s\u00fcreli yay\u0131n kapsam\u0131na al\u0131nmas\u0131nda Kurum olarak verdikleri m\u00fccadelenin kamuoyunun malumu oldu\u011funu anlatan Erk\u0131l\u0131n\u00e7, \u015f\u00f6yle devam etti:<\/p>\n\n\n\n

\u201c\u0130lk g\u00fcnden itibaren ayn\u0131 \u015feyi s\u00f6yl\u00fcyoruz. Gazeteyi ve internet haber sitesini birlikte y\u00fcr\u00fctebilen, her iki mecrada da nitelikli yay\u0131n yapabilen, ger\u00e7ekten istihdam olu\u015fturan ve fark yaratanlar ba\u015f\u0131m\u0131z\u0131n tac\u0131d\u0131r. S\u00fcrekli olarak ekonomik gerek\u00e7eleri \u00f6n\u00fcm\u00fcze s\u00fcrenler i\u00e7in dijital yay\u0131nc\u0131l\u0131k \u00f6nemli bir f\u0131rsatt\u0131r. Maliyetler d\u00fc\u015f\u00fck ve avantajlar fazlad\u0131r. \u2018Mesle\u011finizden olmay\u0131n veya mesle\u011finizi zedelemeyin, gelin yolunuza internet haber sitesiyle devam edin\u2019 diyoruz. Ne yaz\u0131k ki aradan ge\u00e7en 2 y\u0131lda bunu dahi ba\u015faramad\u0131k. \u2018Gazeteye muhabir bulam\u0131yoruz, asgari kadro \u015fart\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcn\u2019 diyenler ne hikmetse internet haber sitelerinin kadrolar\u0131n\u0131 doldurdu. Elbette s\u00fcre\u00e7te 30\u2019un \u00fczerinde \u015fehrimizde \u00e7ok do\u011fru karar veren yay\u0131nlar\u0131m\u0131z da oldu. Bu \u015fehirlerdeki yay\u0131nlar\u0131m\u0131z \u2018g\u00fc\u00e7 birli\u011fine\u2019 giderek gelir-gider dengesini makul ve s\u00fcrd\u00fcr\u00fclebilir bir noktaya ta\u015f\u0131d\u0131lar. Gaziantep \u2018g\u00fc\u00e7 birli\u011fi\u2019ne gitme uygulamas\u0131nda \u00f6nemli bir ba\u015far\u0131ya imza att\u0131. Bir kez daha akl\u0131selim davranan yay\u0131nlar\u0131m\u0131z\u0131 kutluyorum.\u201d<\/p>\n\n\n\n

\u201c\u0130nsan kayna\u011f\u0131na ve alt yap\u0131ya yat\u0131r\u0131m \u015fart\u201d<\/strong><\/p>\n\n\n\n

\u201cG\u00fc\u00e7 birli\u011fi\u201dne giden ve gitme haz\u0131rl\u0131\u011f\u0131 yapan baz\u0131 yay\u0131nlarda yanl\u0131\u015f bir kanaatin olu\u015ftu\u011funa i\u015faret eden Erk\u0131l\u0131n\u00e7, uygulanan modelin iki a\u015famadan meydana geldi\u011fini, yay\u0131n say\u0131s\u0131 fazla olan \u015fehirlerdeki azalman\u0131n nihai hedef olmad\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n\n\n\n

Erk\u0131l\u0131n\u00e7, \u201cYay\u0131nlar\u0131m\u0131z aras\u0131nda konu\u015fuluyor, duyuyoruz. \u2018Bas\u0131n \u0130lan Kurumu g\u00fc\u00e7 birli\u011fi \u00e7a\u011fr\u0131s\u0131 yapt\u0131, biz de bu \u00e7a\u011fr\u0131ya uyduk. Yine basmadan, satmadan, fikir i\u015f\u00e7isi \u00e7al\u0131\u015ft\u0131rmadan yolumuza devam ederiz. Kurum da \u00f6nerisini yerine getirdi\u011fimiz i\u00e7in ses \u00e7\u0131karmaz\u2019 diyenler var. Gazi \u015fehirden, b\u00f6yle d\u00fc\u015f\u00fcnen yay\u0131nlar\u0131m\u0131za bir kez daha sesleniyorum ve dostane bir \u015fekilde uyarmak istiyorum. G\u00fc\u00e7 birli\u011fi yap\u0131larak \u015fehirlerde yay\u0131n say\u0131s\u0131n\u0131n azalt\u0131lmas\u0131; mevcut ilan ve reklam ekosistemi kar\u015f\u0131s\u0131nda pozisyonumuzu de\u011fi\u015ftirerek, i\u015fletmelerin mali yap\u0131s\u0131n\u0131 g\u00fc\u00e7lendirmeyi ama\u00e7l\u0131yor. Birinci a\u015fama tamamland\u0131ktan sonra bu yay\u0131nlar\u0131m\u0131z\u0131n art\u0131k yapmas\u0131 gereken kazand\u0131klar\u0131 ekonomik g\u00fc\u00e7le insan kayna\u011f\u0131na yat\u0131r\u0131m yapmalar\u0131d\u0131r. \u00c7al\u0131\u015fan say\u0131s\u0131n\u0131 asgarinin \u00fczerine \u00e7\u0131karmalar\u0131; k\u0131demli ve usta diyebilece\u011fimiz gazeteci say\u0131s\u0131n\u0131 art\u0131rmalar\u0131 gerekmektedir. Di\u011fer taraftan teknoloji ba\u015fta olmak \u00fczere t\u00fcm alt yap\u0131 ihtiya\u00e7lar\u0131n\u0131 vakitlice kar\u015f\u0131lamalar\u0131d\u0131r. T\u00fcm bunlar\u0131n bir sonucu olarak bask\u0131 kalitesi ve sayfa say\u0131s\u0131 y\u00fcksek, i\u00e7eri\u011fi zengin, g\u00fcndem belirleyen, nitelikli ve okunabilir gazetelere kavu\u015fmakt\u0131r. \u0130stihdam ve nitelik artmad\u0131\u011f\u0131 m\u00fcddet\u00e7e sonuca varamam\u0131\u015f oluruz. Nihai hedefimiz budur, aksini d\u00fc\u015f\u00fcnmek hem onlara hem de bizlere ne yaz\u0131k ki kaybettirir. Ne aldatal\u0131m ne de aldanal\u0131m\u201d diye konu\u015ftu.<\/p>\n\n\n\n

Bas\u0131l\u0131 gazetecilikteki olumsuz al\u0131\u015fkanl\u0131klar\u0131n internet haber sitelerine ta\u015f\u0131nmamas\u0131na y\u00f6nelik bir\u00e7ok kez \u00e7a\u011fr\u0131 yapmalar\u0131na kar\u015f\u0131n istenilen neticeyi alamad\u0131klar\u0131n\u0131 da belirten Erk\u0131l\u0131n\u00e7, hatalardan ders \u00e7\u0131kar\u0131lmad\u0131\u011f\u0131 m\u00fcddet\u00e7e kronikle\u015fen sorunlar\u0131n \u00e7\u00f6z\u00fclemeyece\u011fini kaydetti.<\/p>\n\n\n\n

Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 O\u011fuz Ak\u00e7akoca ve Gaziantep B\u00f6lge M\u00fcd\u00fcr\u00fc Hikmet Said G\u00fcng\u00f6r\u2019\u00fcn de haz\u0131r bulundu\u011fu toplant\u0131, g\u00f6r\u00fc\u015flerin al\u0131nmas\u0131 ve sorular\u0131n cevapland\u0131r\u0131lmas\u0131yla sona erdi.<\/p>\n\n\n\n

Bir sonraki Gazete ve \u0130nternet Haber Sitesi Temsilcileri B\u00f6lge Toplant\u0131s\u0131, 15 May\u0131s 2025 Per\u015fembe g\u00fcn\u00fc Malatya\u2019da d\u00fczenlenecek.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bas\u0131n \u0130lan Kurumu (B\u0130K) Genel M\u00fcd\u00fcr\u00fc Cavit Erk\u0131l\u0131n\u00e7, gazete say\u0131s\u0131 fazla olan \u015fehirlere y\u00f6nelik \u201cg\u00fc\u00e7 birli\u011fi\u201d \u00e7a\u011fr\u0131s\u0131n\u0131n nihai hedefinin; g\u00fc\u00e7l\u00fc ekonomik yap\u0131s\u0131 sayesinde insan kayna\u011f\u0131 ve alt yap\u0131 yat\u0131r\u0131mlar\u0131n\u0131 k\u0131sa s\u00fcrede ger\u00e7ekle\u015ftirmi\u015f nitelikli gazetelere kavu\u015fmak oldu\u011funu s\u00f6yledi. B\u0130K Genel M\u00fcd\u00fcr\u00fc Cavit Erk\u0131l\u0131n\u00e7, Gaziantep, Kahramanmara\u015f, Kilis ve \u015eanl\u0131urfa\u2019da Kurum g\u00f6rev alan\u0131nda bulunan gazete ve internet haber […]<\/p>\n","protected":false},"author":2,"featured_media":42575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-42574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset"],"views":5,"_links":{"self":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/42574"}],"collection":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42574"}],"version-history":[{"count":1,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/42574\/revisions"}],"predecessor-version":[{"id":42576,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/42574\/revisions\/42576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/media\/42575"}],"wp:attachment":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}