{"id":43277,"date":"2025-06-05T17:50:15","date_gmt":"2025-06-05T14:50:15","guid":{"rendered":"https:\/\/mersinkadingazetesi.com\/?p=43277"},"modified":"2025-06-05T17:50:16","modified_gmt":"2025-06-05T14:50:16","slug":"ogretim-uyelerinden-gida-guvenligi-arastirmasi-en-riskli-grup-sut-ve-sut-urunleri","status":"publish","type":"post","link":"https:\/\/mersinkadingazetesi.com\/?p=43277","title":{"rendered":"\u00d6\u011fretim \u00dcyelerinden G\u0131da G\u00fcvenli\u011fi Ara\u015ft\u0131rmas\u0131: En Riskli Grup S\u00fct ve S\u00fct \u00dcr\u00fcnleri"},"content":{"rendered":"\n

\u00dcniversitemiz \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00f6\u011fretim \u00fcyeleri Prof. Dr. Ay\u015fe \u015eahin, Do\u00e7. Dr. Arzu Se\u00e7er ve doktora \u00f6\u011frencisi Gizem Aydan taraf\u0131ndan haz\u0131rlanan \u201cAre We Confident with Our Food: Drivers Affecting Consumer\u2019s Food Fraud Avoidance Behaviour for Milk and Dairy Products\u201d ba\u015fl\u0131kl\u0131 ara\u015ft\u0131rma makalesi, s\u00fct ve s\u00fct \u00fcr\u00fcnlerinin g\u0131da hilecili\u011findeki en riskli gruplar aras\u0131nda oldu\u011funu ortaya \u00e7\u0131kard\u0131. <\/p>\n\n\n\n

British Food Journal adl\u0131 Q1 etki fakt\u00f6rl\u00fc dergide yay\u0131nlanan makalede, t\u00fcketicilerin s\u00fct ve s\u00fct \u00fcr\u00fcnlerinde yap\u0131lan g\u0131da hilecili\u011fine y\u00f6nelik bak\u0131\u015f a\u00e7\u0131lar\u0131 ve fark\u0131ndal\u0131klar\u0131 ile g\u0131da hilecili\u011finden ka\u00e7\u0131nma davran\u0131\u015flar\u0131n\u0131 etkileyen fakt\u00f6rler incelendi. Ara\u015ft\u0131rmaya kat\u0131lan t\u00fcketicilerin g\u0131da hilecili\u011finden ka\u00e7\u0131nma davran\u0131\u015f\u0131n\u0131 \u00f6nemli \u015fekilde etkileyen fakt\u00f6rler elde edilen bulgular do\u011frultusunda belirlendi ve t\u00fcketicilerin g\u0131da hilelerine kar\u015f\u0131 bilin\u00e7 d\u00fczeylerinin art\u0131r\u0131lmas\u0131 ama\u00e7land\u0131. Ayr\u0131ca, sekt\u00f6rde yer alan i\u015fletmelere, pazarlama y\u00f6neticilerine ve politika yap\u0131c\u0131lara \u00f6neriler sunuldu. <\/p>\n\n\n\n

Konu ile ilgili konu\u015fan \u00f6\u011fretim \u00fcyemiz Prof. Dr. Ay\u015fe \u015eahin, \u201cG\u0131da hilecili\u011fi, ekonomik kazan\u00e7 i\u00e7in g\u0131dan\u0131n, g\u0131da i\u00e7eriklerinin veya g\u0131da ambalaj\u0131n\u0131n kas\u0131tl\u0131 olarak de\u011fi\u015ftirilmesi, \u00fcr\u00fcnlerin yanl\u0131\u015f ve yan\u0131lt\u0131c\u0131 bi\u00e7imde tan\u0131t\u0131lmas\u0131d\u0131r. \u00dcniversitemiz b\u00fcnyesinde ger\u00e7ekle\u015ftirdi\u011fimiz bu \u00e7al\u0131\u015fmam\u0131zda t\u00fcketicilerin hileli s\u00fct ve s\u00fct \u00fcr\u00fcnlerinden ka\u00e7\u0131nma davran\u0131\u015flar\u0131n\u0131 etkileyen fakt\u00f6rleri ortaya koymay\u0131 ama\u00e7lad\u0131k. Bu \u00e7al\u0131\u015fma, t\u00fcketicilerin g\u0131da hilecili\u011fine y\u00f6nelik alg\u0131lar\u0131n\u0131n, fark\u0131ndal\u0131klar\u0131n\u0131n, t\u00fcketici de\u011ferlerinin ve bilgi payla\u015f\u0131m\u0131n\u0131n, hileli \u00fcr\u00fcnlerden ka\u00e7\u0131nma davran\u0131\u015flar\u0131 \u00fczerindeki etkisini bir model i\u00e7inde ortaya koymu\u015ftur.\u201d ifadelerine yer verdi.<\/p>\n\n\n\n

Makale yazarlar\u0131ndan \u00f6\u011fretim \u00fcyemiz Do\u00e7. Dr. Arzu Se\u00e7er ise, \u201cT\u00fcketiciler aras\u0131ndaki bilgi payla\u015f\u0131m\u0131 hem alg\u0131lanan risk hem de g\u0131da hilecili\u011finden ka\u00e7\u0131nma davran\u0131\u015f\u0131 \u00fczerine do\u011frudan olumlu bir etkiye sahiptir. Ba\u015fka bir ifadeyle, t\u00fcketiciler sosyal \u00e7evrelerinden (arkada\u015flar\u0131, aileleri veya fakl\u0131 referans gruplar\u0131), resmi kaynaklardan (etiketler, \u015firketler ve yetkili kurumlar) ve medyadan (sosyal medya, TV, gazete ve radyo) daha fazla bilgi ald\u0131klar\u0131nda, g\u0131da hilecili\u011fine y\u00f6nelik daha y\u00fcksek fark\u0131ndal\u0131kla sat\u0131n al\u0131m yapmaktad\u0131r. Bu noktada, do\u011fru ve g\u00fcvenilir bilgilerle toplumun bilin\u00e7 d\u00fczeyinin y\u00fckseltilmesi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r.\u201c dedi.<\/p>\n\n\n\n

Doktora \u00d6\u011frencisi Gizem Aydan da \u201cD\u00fcnyada ve T\u00fcrkiye\u2019de sahtecilik faaliyetlerinin en yayg\u0131n olarak ger\u00e7ekle\u015ftirildi\u011fi ve g\u0131da sekt\u00f6r\u00fcnde \u00f6nemli bir endi\u015fe kayna\u011f\u0131 haline gelen \u00fcr\u00fcn grubunun s\u00fct ve s\u00fct \u00fcr\u00fcnleri oldu\u011fu pek \u00e7ok \u00e7al\u0131\u015fmada ifade edilmektedir. \u00d6yle ki, Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131’n\u0131n verilerine g\u00f6re, yap\u0131lan denetimlerde hileli bulunan g\u0131dalar aras\u0131nda s\u00fct ve s\u00fct \u00fcr\u00fcnleri (%38) ilk s\u0131rada yer almaktad\u0131r. \u00c7al\u0131\u015fmam\u0131zda, t\u00fcketiciler g\u0131da hilecili\u011fiyle ilgili en \u00e7ok bilgiyi b\u00fcy\u00fck oranda sosyal medyadan, Tar\u0131m ve Orman Bakanl\u0131\u011f\u0131 resmi kay\u0131tlar\u0131 ve televizyondan edinmektedir.\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n

G\u0131da hilecili\u011fine kar\u015f\u0131 t\u00fcketiciler bireysel olarak yapabilecekleri konusuna da de\u011finen \u00f6\u011fretim \u00fcyelerimiz, bu konuda yap\u0131labilecekleri \u015f\u00f6yle s\u0131ralad\u0131:<\/p>\n\n\n\n