{"id":45146,"date":"2025-08-12T12:17:22","date_gmt":"2025-08-12T09:17:22","guid":{"rendered":"https:\/\/mersinkadingazetesi.com\/?p=45146"},"modified":"2025-08-12T12:17:22","modified_gmt":"2025-08-12T09:17:22","slug":"degisen-trendler-dogrultusunda-gelisim-stratejisi-hayata-gecirilmeli","status":"publish","type":"post","link":"https:\/\/mersinkadingazetesi.com\/?p=45146","title":{"rendered":"&#8216;DE\u011e\u0130\u015eEN TRENDLER DO\u011eRULTUSUNDA GEL\u0130\u015e\u0130M STRATEJ\u0130S\u0130 HAYATA GE\u00c7\u0130R\u0130LMEL\u0130&#8217;"},"content":{"rendered":"\n<p>Mersin Ticaret Borsas\u0131 Ba\u015fkan\u0131 \u00d6. Abdullah \u00d6zdemir, &#8220;K\u00fcresel Meyve Talebindeki Trend De\u011fi\u015fimine Uyum Sa\u011flamam\u0131z Gerekti\u011fi &#8221; hakk\u0131nda a\u00e7\u0131klamalarda bulundu. Birle\u015fmi\u015f Milletlerin G\u0131da ve Tar\u0131m \u00d6rg\u00fct\u00fc (FAO) istatistiklerine g\u00f6re, T\u00fcrkiye&#8217;nin y\u00fczde 2,9\u2019luk pay ile d\u00fcnya meyve \u00fcretiminde d\u00f6rd\u00fcnc\u00fc s\u0131rada yer ald\u0131\u011f\u0131n hat\u0131rlatan \u00d6zdemir, &#8220;Rabobank taraf\u0131ndan yay\u0131nlanan \u201cD\u00fcnya Meyve Haritas\u0131: De\u011fi\u015fen Meyve Sepeti ve Ticaret Ak\u0131\u015flar\u0131\u201d ba\u015fl\u0131kl\u0131 raporun sekt\u00f6r\u00fcm\u00fcz a\u00e7\u0131s\u0131ndan iyi analiz edilmesi gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum.&nbsp;\u0130lgili raporda, kilogram ba\u015f\u0131na y\u00fcksek fiyatlar\u0131na ra\u011fmen ABD ve AB pazarlar\u0131nda ahududu, yaban mersini, \u00e7ilek ve avokado gibi \u201csuperfruits\u201d olarak adland\u0131r\u0131lan meyvelere y\u00f6nelik t\u00fcketici talebinin g\u00fc\u00e7l\u00fc oldu\u011fu belirtilmi\u015ftir. Buna kar\u015f\u0131n portakal, greyfurt, kay\u0131s\u0131 ve armut gibi \u00fcr\u00fcnlere olan talebin ise d\u00fc\u015f\u00fc\u015f g\u00f6sterdi\u011fi vurgulanm\u0131\u015ft\u0131r. Dikkat \u00e7eken bir di\u011fer nokta, dondurulmu\u015f meyve pazar\u0131n\u0131n \u00f6nemli \u00f6l\u00e7\u00fcde b\u00fcy\u00fcmesidir. 2013 y\u0131l\u0131nda 4 milyar dolar olan k\u00fcresel dondurulmu\u015f meyve ihracat\u0131, y\u00fczde 72,5 art\u0131\u015fla 2023 y\u0131l\u0131nda 6,9 milyar dolara y\u00fckselmi\u015ftir.&#8221; dedi.<\/p>\n\n\n\n<p>&#8220;8. SIRADAN 13. SIRAYA D\u00dc\u015eT\u00dcK!&#8221;<\/p>\n\n\n\n<p>Raporda, en \u00e7ok ya\u015f meyve ihracat\u0131 yapan \u00fclkelerin 2013 ve 2023 y\u0131llar\u0131 temel al\u0131narak kar\u015f\u0131la\u015ft\u0131rmal\u0131 \u015fekilde incelendi\u011fini hat\u0131rlatan \u00d6zdemir, &#8220;Bu s\u00fcre\u00e7te \u0130spanya ilk s\u0131radaki yerini korumu\u015ftur. Analizde \u00f6ne \u00e7\u0131kan di\u011fer noktalar; Meksika\u2019n\u0131n 7\u2019nci s\u0131radan 2\u2019nci s\u0131raya, Tayland\u2019\u0131n 14\u2019\u00fcnc\u00fc s\u0131radan 6\u2019nc\u0131 s\u0131raya ve Peru\u2019nun 13\u2019\u00fcnc\u00fc s\u0131radan 7\u2019nci s\u0131raya y\u00fckselmesidir. Buna kar\u015f\u0131n \u00fclkemiz, 8\u2019inci s\u0131radan 13\u2019\u00fcnc\u00fc s\u0131raya gerilemi\u015ftir. D\u0131\u015f ticarete konu olan ba\u015fl\u0131ca \u00fcr\u00fcnler; ba\u015fta muz olmak \u00fczere yumu\u015fak meyveler (\u00e7ilek, ahududu, yaban mersini, kiraz vb.) ve tropikal meyveler olarak s\u0131ralanm\u0131\u015ft\u0131r. Rabobank, meyvelerin y\u0131l boyu bulunabilirli\u011finin artmas\u0131 ve yerel olarak \u00fcretilmeyen \u00fcr\u00fcnlerin ithal edilmesiyle ba\u011flant\u0131l\u0131 olarak k\u00fcresel ya\u015f meyve ticaretinin b\u00fcy\u00fcmeye devam edece\u011fini \u00f6ng\u00f6rmektedir. Ayr\u0131ca, yeni \u00e7e\u015fit geli\u015ftirme, daha iyi organize edilmi\u015f tedarik zincirleri ile depolama ve lojistik yat\u0131r\u0131mlar\u0131n\u0131n, d\u00fcnyan\u0131n yeni b\u00f6lgelerinde \u00fcretimi y\u00f6nlendirece\u011fi beklenmektedir.&nbsp;<\/p>\n\n\n\n<p>Dolay\u0131s\u0131yla, talep g\u00f6ren meyve \u00e7e\u015fitleri ve k\u00fcresel meyve ihracat\u0131nda \u00f6n plana \u00e7\u0131kan \u00fclkeler de\u011fi\u015fmektedir.&#8221; \u015feklinde konu\u015ftu.<\/p>\n\n\n\n<p>&#8220;Z\u0130RA\u0130 DON FELAKET\u0130 \u00dcRET\u0130M\u0130 ETK\u0130LED\u0130!&#8221;<\/p>\n\n\n\n<p>\u00d6zdemir \u015f\u00f6yle devam etti;<\/p>\n\n\n\n<p>&#8220;Bu y\u0131l ya\u015fanan zirai don felaketi, kurakl\u0131k ve sulamada ya\u015fanan sorunlar, \u00fclkemizin meyve \u00fcretimini \u00f6nemli \u00f6l\u00e7\u00fcde etkilemi\u015f; sekt\u00f6r\u00fcm\u00fcz\u00fcn ne kadar k\u0131r\u0131lgan bir yap\u0131ya sahip oldu\u011funu ortaya koymu\u015ftur. Bu do\u011frultuda, meyve sekt\u00f6r\u00fcn\u00fcn yol haritas\u0131; iklim de\u011fi\u015fikli\u011fi temelinde k\u0131sa, orta ve uzun vadeli hedefler \u00e7er\u00e7evesinde bug\u00fcnden belirlenmelidir. Bu yol haritas\u0131, i\u00e7 talebin kar\u015f\u0131lanmas\u0131n\u0131n yan\u0131nda, uluslararas\u0131 pazarlarda talep g\u00f6ren t\u00fcrler dikkate al\u0131narak ihracatta rekabet g\u00fcc\u00fcm\u00fcz\u00fcn art\u0131r\u0131lmas\u0131na da odaklanmal\u0131d\u0131r. Bu ama\u00e7lara ula\u015f\u0131lmas\u0131n\u0131 sa\u011flayacak mevcut \u00fcr\u00fcn desenimiz mutlaka yeniden ele al\u0131nmal\u0131d\u0131r.&nbsp;Di\u011fer yandan, meyve ihracat\u0131m\u0131z\u0131n a\u011f\u0131rl\u0131kl\u0131 olarak sofral\u0131k \u00fcr\u00fcnlerden olu\u015fmas\u0131 yeterli de\u011fildir. Rabobank raporunda da belirtildi\u011fi \u00fczere, dondurulmu\u015f meyve ve y\u0131llard\u0131r dile getirdi\u011fimiz ancak yeterli ad\u0131mlar\u0131n at\u0131lmad\u0131\u011f\u0131 katma de\u011ferli meyve \u00fcr\u00fcnleri (meyve suyu, konserve, kuru meyveler, meyve mamulleri vb.) i\u00e7in Bakanl\u0131\u011f\u0131m\u0131z gerekli politikalar\u0131 olu\u015fturmal\u0131d\u0131r. Devletimizden beklentimiz, meyve sekt\u00f6r\u00fcnde de\u011fi\u015fen trendler do\u011frultusunda bir geli\u015fim stratejisi belirlemesi ve hayata ge\u00e7irmesidir.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mersin Ticaret Borsas\u0131 Ba\u015fkan\u0131 \u00d6. Abdullah \u00d6zdemir, &#8220;K\u00fcresel Meyve Talebindeki Trend De\u011fi\u015fimine Uyum Sa\u011flamam\u0131z Gerekti\u011fi &#8221; hakk\u0131nda a\u00e7\u0131klamalarda bulundu. Birle\u015fmi\u015f Milletlerin G\u0131da ve Tar\u0131m \u00d6rg\u00fct\u00fc (FAO) istatistiklerine g\u00f6re, T\u00fcrkiye&#8217;nin y\u00fczde 2,9\u2019luk pay ile d\u00fcnya meyve \u00fcretiminde d\u00f6rd\u00fcnc\u00fc s\u0131rada yer ald\u0131\u011f\u0131n hat\u0131rlatan \u00d6zdemir, &#8220;Rabobank taraf\u0131ndan yay\u0131nlanan \u201cD\u00fcnya Meyve Haritas\u0131: De\u011fi\u015fen Meyve Sepeti ve Ticaret Ak\u0131\u015flar\u0131\u201d ba\u015fl\u0131kl\u0131 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":45147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8,3],"tags":[],"class_list":["post-45146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-ekonomi","category-manset"],"views":8,"_links":{"self":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/45146"}],"collection":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45146"}],"version-history":[{"count":1,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/45146\/revisions"}],"predecessor-version":[{"id":45148,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/45146\/revisions\/45148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/media\/45147"}],"wp:attachment":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}