{"id":48050,"date":"2025-11-21T09:22:25","date_gmt":"2025-11-21T06:22:25","guid":{"rendered":"https:\/\/mersinkadingazetesi.com\/?p=48050"},"modified":"2025-11-21T09:22:27","modified_gmt":"2025-11-21T06:22:27","slug":"kuresel-rekabetin-anahtari-dijitallesme","status":"publish","type":"post","link":"https:\/\/mersinkadingazetesi.com\/?p=48050","title":{"rendered":"K\u00fcresel rekabetin anahtar\u0131 dijitalle\u015fme"},"content":{"rendered":"\n

Mersin Ticaret ve Sanayi Odas\u0131, KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funa y\u00f6n verecek, yol g\u00f6sterecek \u00f6nemli bir etkinli\u011fe ev sahipli\u011fi yapt\u0131. Hedef, Akdeniz b\u00f6lgesindeki KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerini h\u0131zland\u0131rmak, Avrupa ekosistemine entegrasyonlar\u0131n\u0131 g\u00fc\u00e7lendirmek ve yeni i\u015f birli\u011fi f\u0131rsatlar\u0131 olu\u015fturmak.<\/p>\n\n\n\n

\"\"Sanayinin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc i\u00e7in sa\u011flanan desteklerin tan\u0131t\u0131m\u0131 ve yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131 amac\u0131yla Sanayi ve Teknoloji Bakanl\u0131\u011f\u0131 Avrupa Birli\u011fi ve D\u0131\u015f \u0130li\u015fkiler Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc, KOSGEB Ba\u015fkanl\u0131\u011f\u0131, T\u00dcB\u0130TAK Ba\u015fkanl\u0131\u011f\u0131 ve ilgili Bakanl\u0131k birimlerinin katk\u0131lar\u0131yla \u2018KOB\u0130\u2019ler \u0130\u00e7in Dijitalle\u015fme F\u0131rsatlar\u0131\u2019 etkinli\u011fi d\u00fczenlendi. Agrinnovate EDIH konsorsiyum orta\u011f\u0131 ve EEN-EASTMED konsorsiyum orta\u011f\u0131 olan Mersin Ticaret ve Sanayi Odas\u0131 (MTSO) ev sahipli\u011findeki etkinli\u011fe Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hakan Sefa \u00c7ak\u0131r, Meclis Ba\u015fkan\u0131 Hamit \u0130zol ve Y\u00f6netim Kurulu \u00dcyeleri yan\u0131 s\u0131ra Mersin Valisi Atilla Toros, T\u00dcB\u0130TAK Ba\u015fkan\u0131 Prof. Dr. Orhan Ayd\u0131n, KOSGEB Ba\u015fkan\u0131 A. Serkdar \u0130brahimcio\u011flu ile Sanayi ve Teknoloji Bakanl\u0131\u011f\u0131 AB ve D\u0131\u015f \u0130li\u015fkiler Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Hande Mer\u00e7an Aygen de kat\u0131ld\u0131. Etkinlik kapsam\u0131nda konunun uzmanlar\u0131 kat\u0131l\u0131mc\u0131lar\u0131, Dijital Avrupa Program\u0131, Horizon Europe dijitalle\u015fme \u00e7a\u011fr\u0131lar\u0131, EuroHPC giri\u015fimi, KOSGEB dijitalle\u015fme destekleri ve Bakanl\u0131\u011f\u0131n ulusal dijital d\u00f6n\u00fc\u015f\u00fcm programlar\u0131 hakk\u0131nda bilgilendirdi. Soru cevap b\u00f6l\u00fcm\u00fc sonras\u0131nda Program, plaket t\u00f6reni ve aile foto\u011fraf\u0131 \u00e7ekilmesiyle son buldu.<\/p>\n\n\n\n

\u00c7ak\u0131r: \u201cKOB\u0130\u2019ler d\u00f6n\u00fc\u015fmeden ekonomi d\u00f6n\u00fc\u015femez\u201d<\/strong>
Toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fan MTSO Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hakan Sefa \u00c7ak\u0131r, T\u00fcrkiye ekonomisinin temelinde KOB\u0130\u2019lerin yer ald\u0131\u011f\u0131n\u0131 hat\u0131rlatarak, dinamik bir ekonomi i\u00e7in KOB\u0130\u2019lerin sa\u011flad\u0131\u011f\u0131 avantajlara dikkat \u00e7ekti. Dijital ve ye\u015fil d\u00f6n\u00fc\u015f\u00fcm gibi k\u00fcresel rekabet a\u00e7\u0131s\u0131ndan kritik \u00f6neme sahip alanlarda KOB\u0130\u2019lerin zaman zaman sermaye ve insan kayna\u011f\u0131 bak\u0131m\u0131ndan zorland\u0131\u011f\u0131n\u0131 belirten \u00c7ak\u0131r, \u201cKOB\u0130\u2019ler d\u00f6n\u00fc\u015fmeden ekonomi d\u00f6n\u00fc\u015femez. Bu nedenle KOB\u0130\u2019lere destek milli bir meseledir\u201d dedi. 
MTSO\u2019nun t\u00fcm projelerini katma de\u011fer yaratma \u00fczerine kurgulad\u0131\u011f\u0131n\u0131 vurgulayan \u00c7ak\u0131r, g\u00fcn\u00fcm\u00fczde hem \u00fcretim hem hizmet sekt\u00f6r\u00fcnde bu katma de\u011ferin dijitalle\u015fme ile ortaya \u00e7\u0131kaca\u011f\u0131n\u0131 s\u00f6yledi. Bu noktada \u00fcretimi \u00f6ncelediklerini ifade eden \u00c7ak\u0131r, sanayicilere y\u00f6nelik dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc desteklemek amac\u0131yla MTSO At\u00f6lye1886 End\u00fcstriyel Tasar\u0131m ve KOB\u0130 Dan\u0131\u015fmanl\u0131k Merkezi\u2019ni kurduklar\u0131n\u0131 hat\u0131rlatt\u0131.
T\u00fcrkiye\u2019de bir Oda b\u00fcnyesinde \u00f6rne\u011fi olmayan bu \u00d6\u011fren-D\u00f6n\u00fc\u015f Merkezi sayesinde tersine m\u00fchendislik, art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik, yapay zeka uygulamalar\u0131, dijital ve ye\u015fil d\u00f6n\u00fc\u015f\u00fcm, tasar\u0131m deste\u011fi gibi bir\u00e7ok hizmeti sanayicilere sunduklar\u0131n\u0131 belirten \u00c7ak\u0131r, Dijital ve Ye\u015fil D\u00f6n\u00fc\u015f\u00fcm ment\u00f6rlerinin firmalar\u0131 sahada tek tek ziyaret ederek destek verdi\u011fini s\u00f6yledi. 
At\u00f6lye1886 \u00e7at\u0131s\u0131 alt\u0131nda T\u00dcB\u0130TAK, KOSGEB ve di\u011fer t\u00fcm d\u00f6n\u00fc\u015f\u00fcm desteklerinin \u00fcyelerle payla\u015f\u0131ld\u0131\u011f\u0131n\u0131, firmalar\u0131n bu desteklerden daha etkin yararlanmas\u0131n\u0131n sa\u011fland\u0131\u011f\u0131n\u0131 aktaran \u00c7ak\u0131r, ayr\u0131ca kent dinamiklerini ortak ak\u0131lda bulu\u015fturmak amac\u0131yla Odak Mersin Projesi\u2019ni hayata ge\u00e7irdiklerini ifade etti.
Son olarak, art\u0131k fark\u0131ndal\u0131k d\u00f6neminin geride kald\u0131\u011f\u0131n\u0131 vurgulayan \u00c7ak\u0131r, \u201cYe\u015fil ve dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn somut \u00e7\u0131kt\u0131lar\u0131n\u0131n hayata ge\u00e7irilmesine odaklanaca\u011f\u0131z\u201d dedi.<\/p>\n\n\n\n

Aygen: \u201cAna hedef dijital teknolojiye ge\u00e7i\u015fi h\u0131zland\u0131rmak\u201d<\/strong>
Sanayi ve Teknoloji Bakanl\u0131\u011f\u0131 AB ve D\u0131\u015f \u0130li\u015fkiler Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Hande Mer\u00e7an Aygen temel ama\u00e7lar\u0131n\u0131n KOB\u0130\u2019lere AB Projeleri kapsam\u0131ndaki f\u0131rsatlar\u0131 b\u00fct\u00fcnc\u00fcl anlatmak oldu\u011funu s\u00f6yledi. Sanayi ve Teknoloji Bakanl\u0131\u011f\u0131\u2019n\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 stratejide ana hedeflerini dijital teknolojiye ge\u00e7i\u015fi h\u0131zland\u0131rmak olarak belirledi\u011fini hat\u0131rlatan Aygen, ard\u0131ndan bu hedef do\u011frultusunda y\u00fcr\u00fctt\u00fckleri \u00e7al\u0131\u015fmalar\u0131 ve destek programlar\u0131n\u0131 \u00f6zetledi. KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerine rehberlik edecek Dijital D\u00f6n\u00fc\u015f\u00fcm Merkezleri ile Ufuk Avrupa ve Dijital Avrupa programlar\u0131 gibi destek programlar\u0131n\u0131n avantajlar\u0131n\u0131 anlatt\u0131. Avrupa \u0130novasyon Merkezlerine de\u011finerek Mersin\u2019de MTSO \u00e7at\u0131s\u0131 alt\u0131nda verilen AD\u0130M hizmetiyle Mersin KOB\u0130\u2019lerinin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcne katk\u0131 sa\u011flanaca\u011f\u0131n\u0131, \u00f6zellikle tar\u0131m teknolojileri alan\u0131nda y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalarla t\u00fcm sekt\u00f6re destek verilece\u011fini belirtip katk\u0131lardan dolay\u0131 MTSO\u2019ya te\u015fekk\u00fcr etti.<\/p>\n\n\n\n

\u0130brahimcio\u011flu: \u201cK\u00fcresel rekabette dijitalle\u015fme \u00e7\u00f6z\u00fclmezse rekabet \u015fans\u0131 azal\u0131r\u201d<\/strong>
KOSGEB Ba\u015fkan\u0131 Ahmet Serdar \u0130brahimcio\u011flu s\u00f6zlerine \u00f6\u011fren d\u00f6n\u00fc\u015f programlar\u0131n\u0131 \u00e7ok \u00f6nemsediklerini belirterek, \u201cMTSO\u2019ya bu alanda y\u00fcr\u00fctt\u00fc\u011f\u00fc \u00e7al\u0131\u015fmalar i\u00e7in te\u015fekk\u00fcr ediyoruz. Yal\u0131n d\u00f6n\u00fc\u015f\u00fcm bizim i\u00e7in de \u00f6nemli. Yal\u0131n olmadan dijital olmuyor\u201d diye ba\u015flad\u0131. Mersin\u2019de KOSGEB olarak ge\u00e7en y\u0131l 175 milyon TL destek verdiklerini a\u00e7\u0131klayan \u0130brahimcio\u011flu, 2025\u2019in ilk 10 ay\u0131nda bu rakam\u0131n yakla\u015f\u0131k \u00fc\u00e7 kat artarak 440 milyon TL\u2019ye \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yledi. \u201cBu, yeni destek programlar\u0131m\u0131zla \u00f6zellikle dijital d\u00f6n\u00fc\u015f\u00fcm, yal\u0131n d\u00f6n\u00fc\u015f\u00fcm ve KOB\u0130\u2019lerin s\u00fcrd\u00fcr\u00fclebilirli\u011fini sa\u011flamak \u00fczere yapaca\u011f\u0131m\u0131z ye\u015fil d\u00f6n\u00fc\u015f\u00fcm f\u0131rsatlar\u0131 kapsam\u0131nda destekler verdi\u011fimiz anlam\u0131na geliyor\u201d diyen \u0130brahimcio\u011flu, \u201cK\u00fcresel rekabette dijitalle\u015fme \u00e7\u00f6z\u00fclmedi\u011fi s\u00fcrece rekabet \u015fans\u0131 giderek azal\u0131yor\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n

Ayd\u0131n: \u201cStratejik alanlarda \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcyoruz\u201d<\/strong>
Sanayiye ve dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerine sa\u011flad\u0131klar\u0131 desteklerle verdikleri hizmetler hakk\u0131nda bilgiler payla\u015fan T\u00dcB\u0130TAK Ba\u015fkan\u0131 Orhan Ayd\u0131n, \u015funlar\u0131 s\u00f6yledi:
\u201cT\u00fcm d\u00fcnyada bir d\u00f6n\u00fc\u015f\u00fcm var. Bu d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinde var olan kal\u0131plar\u0131 iyile\u015ftirilip bir ad\u0131m \u00f6tesine ge\u00e7mek, i\u015f yapma bi\u00e7imlerini de\u011fi\u015ftirmek gerekiyor. Sanayicilerin ve kamu kurumlar\u0131n\u0131n var olan s\u00fcre\u00e7lerinde daha iyiyi arama \u00e7abalar\u0131n\u0131 g\u00f6r\u00fcyoruz. Biz de \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 buna g\u00f6re \u015fekillendiriyoruz\u201d dedi. Uzay teknolojilerinden savunma sanayine, iklim senaryolar\u0131ndan tar\u0131ma \u00e7ok geni\u015f bir yelpazede \u00fclke i\u00e7in stratejik alanlarda \u00e7al\u0131\u015fmalar y\u00fcr\u00fctt\u00fcklerini anlatan Ayd\u0131n, bu alanlarda y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalar\u0131n desteklenmesi yan\u0131nda, b\u00fcnyelerinde faaliyet g\u00f6steren enstit\u00fclerle \u00f6nemli hizmetler sunduklar\u0131n\u0131 da belirtti.<\/p>\n\n\n\n

Toros: \u201cDijitalle\u015fme se\u00e7enek de\u011fil, kalk\u0131nman\u0131n ana unsuru\u201d<\/strong>
Mersin Valisi Atilla Toros da d\u00fcnyan\u0131n h\u0131zla de\u011fi\u015fti\u011fine i\u015faret ederek rekabet dinamiklerinin yeniden yaz\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yledi. Dijitalle\u015fmenin art\u0131k bir se\u00e7enek de\u011fil, kalk\u0131nman\u0131n ana unsuru oldu\u011funu vurgulayan Toros, \u201cKOB\u0130\u2019lerimizi dijital d\u00fcnyaya haz\u0131rlama yolunda bu etkinlik g\u00fc\u00e7l\u00fc bir ad\u0131m\u201d dedi.
Mersin\u2019in bu s\u00fcre\u00e7te avantajlar\u0131yla \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131na da dikkat \u00e7eken Toros s\u00f6zlerini, \u201cLojistik g\u00fcc\u00fc var, gen\u00e7 insan kayna\u011f\u0131 var. Geli\u015fmi\u015f sanayi altyap\u0131m\u0131z k\u00f6kl\u00fc giri\u015fimcilik k\u00fclt\u00fcr\u00fcm\u00fcz var. Bu \u015fehir dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc uygulayan ve \u00fcren bir merkez haline gelecektir. Bu potansiyele fazlas\u0131yla sahip\u201d diye tamamlad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mersin Ticaret ve Sanayi Odas\u0131, KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funa y\u00f6n verecek, yol g\u00f6sterecek \u00f6nemli bir etkinli\u011fe ev sahipli\u011fi yapt\u0131. Hedef, Akdeniz b\u00f6lgesindeki KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerini h\u0131zland\u0131rmak, Avrupa ekosistemine entegrasyonlar\u0131n\u0131 g\u00fc\u00e7lendirmek ve yeni i\u015f birli\u011fi f\u0131rsatlar\u0131 olu\u015fturmak. Sanayinin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc i\u00e7in sa\u011flanan desteklerin tan\u0131t\u0131m\u0131 ve yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131 amac\u0131yla Sanayi ve Teknoloji Bakanl\u0131\u011f\u0131 Avrupa Birli\u011fi ve D\u0131\u015f […]<\/p>\n","protected":false},"author":2,"featured_media":48051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,11],"tags":[],"class_list":["post-48050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem","category-manset","category-teknoloji"],"views":11,"_links":{"self":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/48050"}],"collection":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48050"}],"version-history":[{"count":1,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/48050\/revisions"}],"predecessor-version":[{"id":48052,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/48050\/revisions\/48052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/media\/48051"}],"wp:attachment":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}