K\u00fcresel Gazeteciler Konseyi (KGK) heyeti Bas\u0131n \u0130lan Kurumu (B\u0130K)\u2019nun yeni atanan Genel M\u00fcd\u00fcr\u00fc Abd\u00fclkadir \u00c7ay\u2019\u0131 makam\u0131nda ziyaret etti.<\/p>\n\n\n\n
KGK Genel Ba\u015fkan\u0131 Mehmet Ali Dim\u2019in ba\u015fkanl\u0131\u011f\u0131nda Genel Ba\u015fkan Vekili \u0130smail Bayaz\u0131t, Yerel Medya Meclis Ba\u015fkan\u0131 \u0130srafil Avc\u0131, Genel Sekreter Yard\u0131mc\u0131s\u0131 Hayati Ar\u0131gan, y\u00f6netim kurulu \u00fcyeleri \u0130brahim Aslan ve Serta\u00e7 Viranc\u0131k ile il temsilcileri G\u00fcven Hasba\u015f (Sakarya), Cenap K\u00fcr\u00fcmo\u011flu (Tekirda\u011f), \u0130lker \u00dclker (\u00c7anakkale), Alper Ceylan (K\u0131rklareli) ve Harun Atalay (Aksaray)\u2019dan olu\u015fan heyet, Genel M\u00fcd\u00fcr \u00c7ay ile 1 saatlik bir toplant\u0131 ger\u00e7ekle\u015ftirdi. Toplant\u0131da, Genel Ba\u015fkan Dim, KGK hakk\u0131nda bilgilendirme yapt\u0131ktan sonra Bas\u0131n \u0130lan Kurumu\u2019nun i\u015fleyi\u015fiyle ilgili \u015fikayet, talep ve \u00f6nerilerden olu\u015fan sekt\u00f6rel durum raporundan olu\u015fan bir dosyay\u0131 Genel M\u00fcd\u00fcr \u00c7ay\u2019a takdim etti. Daha sonra heyet \u00fcyeleri de s\u00f6z alarak \u00e7e\u015fitli konularda g\u00f6r\u00fc\u015f ve \u00f6nerilerini dile getirdiler. \u00c7ok s\u0131cak ve olumlu bir havada ger\u00e7ekle\u015fen g\u00f6r\u00fc\u015fmede B\u0130K Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u0130brahim Deliba\u015f da haz\u0131r bulundu.<\/p>\n\n\n\n
\u201cKAPIMIZ HERKESE A\u00c7IK\u201d<\/p>\n\n\n\n
Genel M\u00fcd\u00fcr Abdulkadir \u00c7ay, KGK heyetine yapt\u0131\u011f\u0131 konu\u015fmada, kurumun ve sekt\u00f6r\u00fcn yabanc\u0131s\u0131 olmad\u0131\u011f\u0131n\u0131 belirterek, \u201cTabiki bu \u00e7ok kapsaml\u0131 bir i\u015f ve pek \u00e7ok konuyu da kavramak i\u00e7in gayret ediyorum. Sizlerden gelen \u00f6neriler de bize \u0131\u015f\u0131k tutuyor. Kap\u0131m\u0131z herkese a\u00e7\u0131kt\u0131r. \u00d6ncelikli hedefimiz ilan potansiyelimizi artt\u0131rmakt\u0131r. Bu konuda \u00e7aba i\u00e7inde olaca\u011f\u0131z. Bakanl\u0131klar ve kurumlarla g\u00f6r\u00fc\u015ferek bu sorunu \u00e7\u00f6zmeyi planl\u0131yoruz\u201d dedi.<\/p>\n\n\n\n
\u201cOLUMLU B\u0130R YAKLA\u015eIM BULDUK\u201d<\/p>\n\n\n\n
KGK Genel Ba\u015fkan\u0131 Dim, \u00c7ay\u2019a nazik kabul\u00fc, olumlu yakla\u015f\u0131m\u0131 ve samimi sohbeti i\u00e7in te\u015fekk\u00fcr ederek \u015f\u00f6yle konu\u015ftu:<\/p>\n\n\n\n
\u201cB\u0130K elbette sekt\u00f6r\u00fcm\u00fcz i\u00e7in olmazsa olmaz\u0131m\u0131z. Varl\u0131\u011f\u0131ndan g\u00fc\u00e7 al\u0131yoruz. Bu kurumun ehil ellere teslim edildi\u011fini g\u00f6rmek bizi mutlu etti. Bizleri dinleyen ve anlayan bir y\u00f6netim var. \u0130sti\u015fareye a\u00e7\u0131k bir genel m\u00fcd\u00fcr ile olumlu bir yakla\u015f\u0131m i\u00e7inde olunmas\u0131ndan dolay\u0131 memnunuz. Bundan b\u00f6yle isti\u015faremizi i\u015fbirli\u011fi ve dayan\u0131\u015fma ile destekleyerek kurumun ve sekt\u00f6r\u00fcn geli\u015fmesine daha \u00e7ok katk\u0131 koymaya \u00e7al\u0131\u015faca\u011f\u0131z.\u201d<\/p>\n\n\n\n
RAPORDA NELER VAR<\/p>\n\n\n\n
KGK taraf\u0131ndan B\u0130K Genel M\u00fcd\u00fcr\u00fc \u00c7ay\u2019a takdim edilen raporda \u015fu konular bulunuyor:<\/p>\n\n\n\n
1. G\u0130R\u0130\u015e<\/p>\n\n\n\n
Bu rapor, Bas\u0131n \u0130lan Kurumu\u2019ndan resmi ilan alan veya resmi ilan alma potansiyeli bulunan bas\u0131l\u0131 gazeteler ile internet haber sitelerinin son d\u00f6nemde dile getirdi\u011fi talep, \u015fik\u00e2yet ve \u00f6nerileri sistematik bir \u00e7er\u00e7evede de\u011ferlendirmek amac\u0131yla haz\u0131rlanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n
Yerel ve ulusal medya temsilcileriyle yap\u0131lan g\u00f6r\u00fc\u015fmeler, saha bulgular\u0131 ve sekt\u00f6rel e\u011filimler do\u011frultusunda haz\u0131rlanan rapor, mevcut uygulamalara ili\u015fkin sorun alanlar\u0131n\u0131 ortaya koymakta ve \u00e7\u00f6z\u00fcm odakl\u0131 politika \u00f6nerileri sunmaktad\u0131r.<\/p>\n\n\n\n
2. MEVCUT DURUM VE GENEL DE\u011eERLEND\u0130RME<\/p>\n\n\n\n
Bas\u0131n \u0130lan Kurumu, resmi ilanlar\u0131n da\u011f\u0131t\u0131m\u0131, bas\u0131n ve medya sekt\u00f6r\u00fcn\u00fcn desteklenmesi noktas\u0131nda kritik bir g\u00f6reve sahiptir. Ancak ekonomik ko\u015fullar, dijital d\u00f6n\u00fc\u015f\u00fcm ve mevzuat uyum s\u00fcre\u00e7leri nedeniyle yerel bas\u0131n ve dijital medya kurulu\u015flar\u0131 \u00e7e\u015fitli yap\u0131sal sorunlarla kar\u015f\u0131 kar\u015f\u0131yad\u0131r.<\/p>\n\n\n\n
Bu kapsamda resmi ilan alan medya kurulu\u015flar\u0131n\u0131n tespit edilen beklentileri a\u015fa\u011f\u0131daki ba\u015fl\u0131klarda toplanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n
3. TALEPLER<\/p>\n\n\n\n
3.1 Resmi \u0130lan Hacminin Art\u0131r\u0131lmas\u0131<\/p>\n\n\n\n
\u2022 Ekonomik ko\u015fullar kar\u015f\u0131s\u0131nda yerel bas\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fini sa\u011flamak amac\u0131yla kamu kurum ve kurulu\u015flar\u0131ndan gelen resmi ilan hacminin art\u0131r\u0131lmas\u0131 talep edilmektedir. Kamu kurumlar\u0131, Belediye, il \u00f6zel idaresi ve ba\u011fl\u0131 kurulu\u015flar\u0131n ilanlar\u0131ndaki ka\u00e7\u0131nman\u0131n \u00f6n\u00fcne ge\u00e7ilmesi, \u00f6zellikle \u0130cra ilanlar\u0131n\u0131n B\u0130K \u00fczerinden verilmesinin sa\u011flanmas\u0131 ve etkin bir denetim mekanizmas\u0131n\u0131n kurulmas\u0131 istenmektedir. Ayr\u0131ca, baz\u0131 belediyelerin ihtiyari olarak verdi\u011fi belediye meclis kararlar\u0131n\u0131n zorunlu olarak yay\u0131nlat\u0131lmas\u0131 i\u00e7in yasal d\u00fczenleme yap\u0131lmas\u0131 sekt\u00f6r\u00fcn beklentisidir.<\/p>\n\n\n\n
3.2 \u0130nternet Haber Sitelerine Y\u00f6nelik Kriterlerin G\u00f6zden Ge\u00e7irilmesi<\/p>\n\n\n\n
\u2022 Kadro say\u0131s\u0131, \u00f6zg\u00fcn i\u00e7erik \u00fcretimi, trafik \u00f6l\u00e7\u00fcm\u00fc ve teknik altyap\u0131 kriterlerinin \u00f6zellikle k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli b\u00f6lgelerde daha uygulanabilir seviyelere \u00e7ekilmesi talep edilmektedir.<\/p>\n\n\n\n
3.3 Denetim ve Uygulamalarda Standartla\u015fma<\/p>\n\n\n\n
\u2022 Farkl\u0131 illerde farkl\u0131 yorum ve uygulamalara gidildi\u011fi y\u00f6n\u00fcndeki tespitler do\u011frultusunda denetim s\u00fcre\u00e7lerinin \u00fclke genelinde standart bir \u00e7er\u00e7evede y\u00fcr\u00fct\u00fclmesi talep edilmektedir.<\/p>\n\n\n\n
3.4 Dijital D\u00f6n\u00fc\u015f\u00fcme Y\u00f6nelik Destek Mekanizmalar\u0131<\/p>\n\n\n\n
\u2022 Web site altyap\u0131s\u0131, sunucu hizmetleri, mobil uyumluluk, SEO ve siber g\u00fcvenlik gibi alanlarda teknik destek ve te\u015fvik talep edilmektedir.<\/p>\n\n\n\n
\u2022 Ayr\u0131ca, bas\u0131l\u0131 gazetelerin giderek azalan okunurlu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde ve dijital d\u00f6n\u00fc\u015f\u00fcme entegrasyon a\u00e7\u0131s\u0131ndan E-GAZETE uygulamalar\u0131n\u0131n desteklenmesi ve belli kriterlerde resmi ilan yay\u0131nlamalar\u0131n\u0131n \u00f6n\u00fcn\u00fcn a\u00e7\u0131lmas\u0131 istenmektedir.<\/p>\n\n\n\n
3.5 \u00c7al\u0131\u015fanlar\u0131n Ekonomik Ko\u015fullar\u0131n\u0131n \u0130yile\u015ftirilmesi<\/p>\n\n\n\n
\u2022 Asgari kadro ve \u00fccret \u015fartlar\u0131n\u0131n sekt\u00f6rel ger\u00e7ekliklere g\u00f6re yeniden uyarlanmas\u0131, SGK ve vergi te\u015fviklerinin geni\u015fletilmesi y\u00f6n\u00fcnde talepler bulunmaktad\u0131r.\u200b\u200b\u200b\u200b\u200b\u200b<\/p>\n\n\n\n
4. \u015e\u0130K\u00c2YETLER<\/p>\n\n\n\n
4.1 B\u00fcrokratik S\u00fcre\u00e7lerin Yo\u011funlu\u011fu<\/p>\n\n\n\n
\u2022 B\u0130K i\u00e7 denetim, raporlama ve bildirim s\u00fcre\u00e7lerinin \u00f6zellikle k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli i\u015fletmeler i\u00e7in karma\u015f\u0131k ve maliyet art\u0131r\u0131c\u0131 oldu\u011fu belirtilmektedir.<\/p>\n\n\n\n
\u2022 G\u00fcnl\u00fck ve ayl\u0131k raporlar ve \u00e7al\u0131\u015fan beyanlar\u0131na ili\u015fkin s\u00fcre\u00e7lerin sadele\u015ftirilerek online dijital platformlara ge\u00e7i\u015f talep edilmektedir.<\/p>\n\n\n\n
4.2 \u0130ller Aras\u0131 Uygulama Farkl\u0131l\u0131klar\u0131<\/p>\n\n\n\n
\u2022 Ayn\u0131 y\u00f6netmeli\u011fin farkl\u0131 illerde farkl\u0131 \u015fekilde uyguland\u0131\u011f\u0131na ili\u015fkin yo\u011fun \u015fik\u00e2yet bulunmaktad\u0131r.<\/p>\n\n\n\n
\u2022 Denetim memurlar\u0131n\u0131n yorum farkl\u0131l\u0131\u011f\u0131 nedeniyle kurulu\u015flar\u0131n zaman zaman ma\u011fduriyet ya\u015fad\u0131\u011f\u0131 ifade edilmektedir.\u200b\u200b\u200b<\/p>\n\n\n\n
4.3 Resmi \u0130lan \u00dccret Tarifelerinin Yetersizli\u011fi<\/p>\n\n\n\n
\u2022 Bask\u0131, ka\u011f\u0131t, m\u00fcrekkep, enerji ve personel maliyetlerindeki art\u0131\u015fa ra\u011fmen resmi ilan \u00fccret tarifelerinin sekt\u00f6r\u00fcn ekonomik ger\u00e7ekli\u011fini kar\u015f\u0131lamad\u0131\u011f\u0131 y\u00f6n\u00fcnde yayg\u0131n bir \u015fik\u00e2yet mevcuttur.<\/p>\n\n\n\n
4.4 \u0130nternet Trafik \u00d6l\u00e7\u00fcmleme Kriterlerindeki Belirsizlik<\/p>\n\n\n\n
\u2022 Hangi \u00f6l\u00e7\u00fcmleme altyap\u0131 ve ara\u00e7lar\u0131n\u0131n ge\u00e7erli oldu\u011funa ili\u015fkin uygulamada netlik sa\u011flanamad\u0131\u011f\u0131na y\u00f6nelik tespitler bulunmaktad\u0131r. \u00d6l\u00e7\u00fcmlerde Google ile olu\u015fan u\u00e7urum kafa kar\u0131\u015ft\u0131r\u0131c\u0131d\u0131r.<\/p>\n\n\n\n
4.5 Yerel Medyan\u0131n Ekonomik S\u00fcrd\u00fcr\u00fclebilirlik Sorunu<\/p>\n\n\n\n
\u2022 Reklam gelirlerinin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc global dijital platformlara kayd\u0131\u011f\u0131ndan yerel medyan\u0131n finansal a\u00e7\u0131dan g\u00fc\u00e7l\u00fck ya\u015fad\u0131\u011f\u0131 belirtilmektedir.<\/p>\n\n\n\n
\u2022 Ka\u011f\u0131t ve bask\u0131 maliyetlerindeki art\u0131\u015f, bas\u0131l\u0131 gazetelerin s\u00fcrd\u00fcr\u00fclebilirli\u011fini olumsuz etkilemektedir.<\/p>\n\n\n\n
5. \u00d6NER\u0130LER<\/p>\n\n\n\n
5.1 Dijital Medya Destek ve Te\u015fvik Program\u0131 Olu\u015fturulmas\u0131<\/p>\n\n\n\n
\u2022 Yerel medya i\u00e7in dijital d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 bir fon olu\u015fturulmas\u0131,<\/p>\n\n\n\n
\u2022 Sunucu altyap\u0131s\u0131, i\u00e7erik y\u00f6netimi, veri g\u00fcvenli\u011fi ve \u00e7evrimi\u00e7i reklamc\u0131l\u0131k alanlar\u0131nda destek sa\u011flanmas\u0131 \u00f6nerilmektedir. \u200b\u200b<\/p>\n\n\n\n
5.2 \u0130nternet Haber Sitelerine Y\u00f6nelik Uygulanabilir K\u0131staslar<\/p>\n\n\n\n
\u2022 Yerel ekonomik \u00f6l\u00e7ek dikkate al\u0131narak \u00e7al\u0131\u015fan say\u0131s\u0131, i\u00e7erik \u00fcretimi ve trafik kriterlerinde b\u00f6lgeler aras\u0131 modelleme yap\u0131lmas\u0131 \u00f6nerilmektedir.<\/p>\n\n\n\n
5.3 Matbaa ve K\u00e2\u011f\u0131t Maliyetleri \u0130\u00e7in Destek Mekanizmalar\u0131<\/p>\n\n\n\n
\u2022 Bas\u0131l\u0131 gazeteler i\u00e7in k\u00e2\u011f\u0131t ve bask\u0131 maliyetlerine y\u00f6nelik te\u015fvik veya vergi indirimi sa\u011flanmas\u0131,<\/p>\n\n\n\n
\u2022 B\u0130K arac\u0131l\u0131\u011f\u0131yla d\u00fc\u015f\u00fck faizli destek kredileri geli\u015ftirilmesi \u00f6nerilmektedir.<\/p>\n\n\n\n
5.4 Rehberlik Odakl\u0131 Denetim Modeli<\/p>\n\n\n\n
\u2022 Denetimlerin cezai yakla\u015f\u0131m yerine rehberlik ve dan\u0131\u015fmanl\u0131k esasl\u0131 y\u00fcr\u00fct\u00fclmesi, uyar\u0131lardan sonra cezan\u0131n son a\u015famada uygulanmas\u0131,<\/p>\n\n\n\n
\u2022 \u0130l m\u00fcd\u00fcrl\u00fcklerinde medya kurulu\u015flar\u0131na dan\u0131\u015fmanl\u0131k birimlerinin olu\u015fturulmas\u0131 tavsiye edilmektedir.<\/p>\n\n\n\n
6. SONU\u00c7<\/p>\n\n\n\n
Bas\u0131n \u0130lan Kurumu\u2019ndan resmi ilan alan bas\u0131l\u0131 ve dijital medya kurulu\u015flar\u0131, hem ekonomik \u015fartlar hem de dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinin getirdi\u011fi zorluklar nedeniyle \u00e7e\u015fitli yap\u0131sal sorunlar ya\u015famaktad\u0131r.<\/p>\n\n\n\n
Bu raporda yer alan talep, \u015fik\u00e2yet ve \u00f6neriler, sekt\u00f6r\u00fcn beklentileri do\u011frultusunda politika geli\u015ftiricilere yol g\u00f6sterici nitelik ta\u015f\u0131maktad\u0131r.<\/p>\n\n\n\n
Mevzuat\u0131n g\u00fcncellenmesi, destek mekanizmalar\u0131n\u0131n g\u00fc\u00e7lendirilmesi ve denetim s\u00fcre\u00e7lerinin standartla\u015ft\u0131r\u0131lmas\u0131, medya sekt\u00f6r\u00fcn\u00fcn s\u00fcrd\u00fcr\u00fclebilirli\u011fine \u00f6nemli katk\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n
K\u00fcresel Gazeteciler Konseyi (KGK) heyeti Bas\u0131n \u0130lan Kurumu (B\u0130K)\u2019nun yeni atanan Genel M\u00fcd\u00fcr\u00fc Abd\u00fclkadir \u00c7ay\u2019\u0131 makam\u0131nda ziyaret etti. KGK Genel Ba\u015fkan\u0131 Mehmet Ali Dim\u2019in ba\u015fkanl\u0131\u011f\u0131nda Genel Ba\u015fkan Vekili \u0130smail Bayaz\u0131t, Yerel Medya Meclis Ba\u015fkan\u0131 \u0130srafil Avc\u0131, Genel Sekreter Yard\u0131mc\u0131s\u0131 Hayati Ar\u0131gan, y\u00f6netim kurulu \u00fcyeleri \u0130brahim Aslan ve Serta\u00e7 Viranc\u0131k ile il temsilcileri G\u00fcven Hasba\u015f (Sakarya), […]<\/p>\n","protected":false},"author":2,"featured_media":48349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5],"tags":[],"class_list":["post-48348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","category-mersin"],"views":3,"_links":{"self":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/48348"}],"collection":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48348"}],"version-history":[{"count":2,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/48348\/revisions"}],"predecessor-version":[{"id":48352,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/48348\/revisions\/48352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/media\/48349"}],"wp:attachment":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}