Yo\u011fun bir faaliyet d\u00f6nemini geride b\u0131rakt\u0131klar\u0131n\u0131 aktaran \u00c7ay, bas\u0131n camias\u0131n\u0131n temsilcileriyle, kamu kurumlar\u0131n\u0131n y\u00f6neticileriyle ve di\u011fer payda\u015flarla bir araya gelme f\u0131rsat\u0131 bulduklar\u0131n\u0131 kaydetti.<\/p>\n\n\n\n
Genel M\u00fcd\u00fcr \u00c7ay, \u201cHer fikri, talebi ve ele\u015ftiriyi, sahadan gelen k\u0131ymetli birer veri olarak ele ald\u0131k. Sekt\u00f6r\u00fcm\u00fcz\u00fcn birikimini, potansiyelini ve beklentilerini yak\u0131ndan izleme f\u0131rsat\u0131 bulduk. Gelece\u011fe d\u00f6n\u00fck at\u0131lacak ad\u0131mlarda, y\u00f6n\u00fcm\u00fcz\u00fc tayin etmemizde bizlere fayda sa\u011flayacak bilgiler edindik. \u015eunun alt\u0131n\u0131 \u00f6zellikle \u00e7izmek isterim ki bu yakla\u015f\u0131m bir ba\u015flang\u0131\u00e7 refleksi de\u011fil; s\u00fcrd\u00fcr\u00fclebilir bir y\u00f6netim anlay\u0131\u015f\u0131n\u0131n uygulamas\u0131d\u0131r. Meseleleri yerinde tespit etmek, \u00e7\u00f6z\u00fcm yollar\u0131n\u0131 sekt\u00f6rle ve ilgili kurumlarla isti\u015fare i\u00e7inde \u015fekillendirmek y\u00f6netim politikam\u0131z\u0131n temelini olu\u015fturmaktad\u0131r\u201d \u015feklinde konu\u015ftu.<\/p>\n\n\n\n
Mesleki standartlar, \u00e7a\u011f\u0131n gereklerine g\u00f6re yeniden ele al\u0131nmal\u0131<\/strong><\/p>\n\n\n\n Dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinin bas\u0131n sekt\u00f6r\u00fc a\u00e7\u0131s\u0131ndan art\u0131k ertelenebilir bir ba\u015fl\u0131k olmaktan \u00e7\u0131kt\u0131\u011f\u0131n\u0131, do\u011frudan mesle\u011fin gelece\u011fine ili\u015fkin temel bir mesele h\u00e2line geldi\u011fini belirten \u00c7ay, haberin \u00fcretiminden sunumuna, da\u011f\u0131t\u0131m\u0131ndan do\u011frulanmas\u0131na kadar t\u00fcm gazetecilik pratiklerinin k\u00f6kl\u00fc bir de\u011fi\u015fimden ge\u00e7ti\u011fini s\u00f6yledi.<\/p>\n\n\n\n \u201cKurumumuz, \u0130leti\u015fim Ba\u015fkanl\u0131\u011f\u0131m\u0131z\u0131n da vizyonu do\u011frultusunda, bas\u0131n sekt\u00f6r\u00fcn\u00fcn d\u00f6n\u00fc\u015f\u00fcm\u00fcne y\u00f6n veren ve yol haritas\u0131 olu\u015fturan kurumsal bir akt\u00f6r olarak konumlanmaktad\u0131r. Bu anlay\u0131\u015fla ger\u00e7ekle\u015ftirdi\u011fimiz \u2018Dijital D\u00f6n\u00fc\u015f\u00fcm \u00c7a\u011f\u0131nda Habercilik: Yapay Zek\u00e2 ve Dijital Yetkinlikler\u2019 paneli, sekt\u00f6r\u00fcn tam da bu ihtiyac\u0131na cevap veren \u00f6nemli bir bulu\u015fma olmu\u015ftur. \u0130leti\u015fim Ba\u015fkan\u0131m\u0131z Say\u0131n Prof. Dr. Burhanettin Duran\u2019\u0131n kat\u0131l\u0131mlar\u0131yla ger\u00e7ekle\u015fen panel yaln\u0131zca sekt\u00f6rel bir etkinlik olmaktan \u00f6teye ge\u00e7erek devletin ileti\u015fim ve medya politikalar\u0131yla uyumlu \u00fcst d\u00fczey bir bulu\u015fma olarak kamuoyunda kar\u015f\u0131l\u0131k bulmu\u015ftur. Akademi, sekt\u00f6r ve uygulay\u0131c\u0131lar\u0131n ayn\u0131 \u00e7at\u0131 alt\u0131nda bir araya gelmesi; tart\u0131\u015fmalar\u0131 teorinin \u00f6tesine ta\u015f\u0131yarak sahaya temas eden bir perspektif kazand\u0131rm\u0131\u015ft\u0131r.\u201d<\/p>\n\n\n\n Akademik camian\u0131n birikimi ile bas\u0131n\u0131n sahadaki tecr\u00fcbesini bulu\u015fturmal\u0131y\u0131z<\/strong><\/p>\n\n\n\n Konu\u015fmas\u0131nda sekt\u00f6r\u00fcn nitelikli insan kayna\u011f\u0131 ihtiyac\u0131na de\u011finen \u00c7ay, yapay zek\u00e2 uygulamalar\u0131 ve de\u011fi\u015fen habercilik pratikleriyle \u00e7ok boyutlu analiz yapabilme, veriyi do\u011fru yorumlama ve teknolojik imk\u00e2nlardan etkin bi\u00e7imde yararlanma becerilerinin daha da \u00f6nem kazand\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izerek, bu noktada akademik camian\u0131n bilgi birikimi ile bas\u0131n\u0131n sahadaki tecr\u00fcbesinin bulu\u015fmas\u0131n\u0131n kritik bir role sahip oldu\u011funu dile getirdi.<\/p>\n\n\n\n Genel M\u00fcd\u00fcr \u00c7ay, \u201c\u00d6zellikle \u0130leti\u015fim Fak\u00fcltelerini sekt\u00f6r\u00fcn \u00f6nemli bir payda\u015f\u0131 olarak g\u00f6r\u00fcyoruz. \u00dcniversitelerimizle birlikte y\u00fcr\u00fcnecek yolun, yeni yetkinlik alanlar\u0131n\u0131n tan\u0131mlanmas\u0131na ve insan kayna\u011f\u0131 niteli\u011finin art\u0131r\u0131lmas\u0131na \u00f6nemli katk\u0131lar sa\u011flayaca\u011f\u0131na inan\u0131yorum. Bu yakla\u015f\u0131m\u0131n somut \u00f6rneklerinden biri olarak Kurumumuz ile \u0130bn Haldun \u00dcniversitesi aras\u0131nda imzalanan i\u015f birli\u011fi protokol\u00fc \u00f6zel bir anlam ta\u015f\u0131yor. \u00d6n\u00fcm\u00fczdeki s\u00fcre\u00e7te de akademiyle olan i\u015f birliklerini \u00e7e\u015fitlendirerek s\u00fcrd\u00fcrmeyi hedefliyoruz\u201d diye konu\u015ftu.<\/p>\n\n\n\n Dijital yay\u0131nc\u0131l\u0131\u011fa uyumlu yeni i\u015f modelleri sekt\u00f6rde kar\u015f\u0131l\u0131k buluyor<\/strong><\/p>\n\n\n\n Bas\u0131n sekt\u00f6r\u00fcn\u00fcn \u00e7a\u011f\u0131n gereklilikleri do\u011frultusunda d\u00f6n\u00fc\u015f\u00fcm\u00fc s\u00fcrecinde yaln\u0131zca bug\u00fcn\u00fc de\u011fil, orta ve uzun vadeyi birlikte d\u00fc\u015f\u00fcnmek zorunda olduklar\u0131n\u0131 kaydeden \u00c7ay, sekt\u00f6r\u00fcn s\u00fcrd\u00fcr\u00fclebilirli\u011finin gelir yap\u0131s\u0131n\u0131n \u00f6ng\u00f6r\u00fclebilir olmas\u0131na, mali y\u00fcklerin y\u00f6netilebilirli\u011fine ve kurumlar\u0131n kendi kapasitelerini g\u00fc\u00e7lendirebilmesine do\u011frudan ba\u011fl\u0131 oldu\u011funu s\u00f6yledi.<\/p>\n\n\n\n Genel M\u00fcd\u00fcr \u00c7ay, \u201cBas\u0131n\u0131m\u0131z\u0131n \u00f6nemli gelir kaynaklar\u0131ndan biri olan resm\u00ee ilan ve reklamlar\u0131n art\u0131r\u0131lmas\u0131 i\u00e7in yo\u011fun bir \u00e7aba g\u00f6steriyoruz. Ancak \u015funu a\u00e7\u0131k\u00e7a ifade etmek isterim ki, yaln\u0131zca bu gelire dayanan bir yay\u0131nc\u0131l\u0131k anlay\u0131\u015f\u0131 tek ba\u015f\u0131na yeterli de\u011fildir. Dijital yay\u0131nc\u0131l\u0131\u011fa uyumlu yeni i\u015f modelleri, dijital reklamc\u0131l\u0131k, abonelik sistemleri ve \u00fcretilen i\u00e7eri\u011fin de\u011ferine dayal\u0131 gelir y\u00f6ntemleri, sekt\u00f6rde her ge\u00e7en g\u00fcn daha fazla kar\u015f\u0131l\u0131k buluyor\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n Bas\u0131n i\u015fletmeleri, yat\u0131r\u0131m planlar\u0131n\u0131 daha \u00f6ng\u00f6r\u00fclebilir bir zeminde yapabilecek<\/strong><\/p>\n\n\n\n Ekonomik s\u00fcrd\u00fcr\u00fclebilirlik ba\u011flam\u0131nda finansmana eri\u015fim konusunda a\u00e7\u0131klamalarda bulunan Genel M\u00fcd\u00fcr \u00c7ay, bu do\u011frultuda bas\u0131n i\u015fletmelerinin kredi ve teminat imk\u00e2nlar\u0131na daha kolay ve do\u011frudan ula\u015fabilmesini sa\u011flayacak somut bir ad\u0131m\u0131 hayata ge\u00e7irdiklerini hat\u0131rlatarak, \u015fu ifadeleri kulland\u0131:<\/p>\n\n\n\n \u201cCumhurba\u015fkanl\u0131\u011f\u0131 \u0130leti\u015fim Ba\u015fkanl\u0131\u011f\u0131n\u0131n ev sahipli\u011finde, Kredi Garanti Fonu ile imzalad\u0131\u011f\u0131m\u0131z protokol, bu yakla\u015f\u0131m\u0131n g\u00fc\u00e7l\u00fc ve kurumsal bir yans\u0131mas\u0131 olmu\u015ftur. S\u00f6z konusu i\u015f birli\u011fi; bas\u0131n i\u015fletmelerinin kredi s\u00fcre\u00e7lerinde kar\u015f\u0131la\u015ft\u0131klar\u0131 teminat kaynakl\u0131 g\u00fc\u00e7l\u00fckleri azalt\u0131rken, bankalar taraf\u0131ndan sa\u011flanacak finansman\u0131 sekt\u00f6r a\u00e7\u0131s\u0131ndan daha eri\u015filebilir h\u00e2le getirmi\u015ftir. \u00d6n\u00fcm\u00fczdeki 5 y\u0131l\u0131 kapsayacak \u015fekilde planlanan destek mekanizmas\u0131yla, 2 binin \u00fczerinde s\u00fcreli yay\u0131n i\u00e7in bu y\u0131l toplam 7,5 milyar TL kredi limiti belirlendi. B\u00f6ylelikle, bas\u0131n i\u015fletmelerinin orta ve uzun vadeli yat\u0131r\u0131m planlar\u0131n\u0131 daha \u00f6ng\u00f6r\u00fclebilir bir zeminde yapabilmelerine imk\u00e2n tan\u0131nm\u0131\u015f oldu.\u201d<\/p>\n\n\n\n Konu\u015fmas\u0131nda, Bas\u0131n \u0130lan Kurumu ile T\u00fcrkiye Sigorta ile hayata ge\u00e7irilen i\u015f birli\u011fi hakk\u0131nda da bilgiler veren \u00c7ay, \u201cSekt\u00f6r\u00fcn ger\u00e7ek g\u00fcc\u00fc olan, sahada ter d\u00f6ken bas\u0131n emek\u00e7ilerinin sosyal imk\u00e2nlar\u0131, \u00e7al\u0131\u015fma ko\u015fullar\u0131 ve refah\u0131 Kurumumuz a\u00e7\u0131s\u0131ndan tali de\u011fil, do\u011frudan asli bir \u00f6nceliktir. Bu anlay\u0131\u015f do\u011frultusunda T\u00fcrkiye Sigorta ile hayata ge\u00e7irilen i\u015f birli\u011fini; bas\u0131n emek\u00e7ilerinin g\u00fcnl\u00fck ya\u015famlar\u0131ndaki konfor alanlar\u0131n\u0131n artmas\u0131na y\u00f6nelik anlaml\u0131 bir destek olarak g\u00f6r\u00fcyorum\u201d dedi. \u201cKurum olarak \u00f6n\u00fcm\u00fczdeki d\u00f6nemde de sekt\u00f6rde ger\u00e7ek kar\u015f\u0131l\u0131\u011f\u0131 olan, sahada hissedilen ve somut sonu\u00e7lar \u00fcreten i\u015f birliklerini kararl\u0131l\u0131kla s\u00fcrd\u00fcrece\u011fiz\u201d diyen \u00c7ay, att\u0131klar\u0131 her ad\u0131m\u0131, yapt\u0131klar\u0131 her d\u00fczenlemeyi masada de\u011fil sahada, teoride de\u011fil uygulamada kar\u015f\u0131l\u0131\u011f\u0131 olacak \u015fekilde ele ald\u0131klar\u0131n\u0131 ifade etti.<\/p>\n\n\n\n Sadece Kurumu de\u011fil, t\u00fcm sekt\u00f6r\u00fc ilgilendiren konu ba\u015fl\u0131klar\u0131na odaklanmaya \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 kaydeden Genel M\u00fcd\u00fcr \u00c7ay, konu\u015fmas\u0131n\u0131 \u015fu s\u00f6zlerle tamamlad\u0131:<\/p>\n\n\n\n \u201cKurumumuzu sekt\u00f6r\u00fcn \u00fczerinde konumlanan bir yap\u0131dan ziyade sekt\u00f6rle birlikte d\u00fc\u015f\u00fcnen, \u00e7\u00f6z\u00fcm \u00fcreten ve bas\u0131n\u0131n g\u00fc\u00e7lenmesini kendi sorumlulu\u011fu olarak g\u00f6ren bir anlay\u0131\u015fla y\u00f6netiyoruz. \u0130nan\u0131yoruz ki g\u00fc\u00e7l\u00fc bir bas\u0131n ancak kar\u015f\u0131l\u0131kl\u0131 g\u00fcvenle ve uzun vadeli bir vizyonla m\u00fcmk\u00fcnd\u00fcr. Bu istikamet do\u011frultusunda de\u011fi\u015fen d\u00fcnyay\u0131 do\u011fru okuyan, sekt\u00f6re temas eden ve \u00e7\u00f6z\u00fcm \u00fcretme iradesini kararl\u0131l\u0131kla ortaya koyan bir Bas\u0131n \u0130lan Kurumu anlay\u0131\u015f\u0131yla yolumuza devam edece\u011fiz.\u201d<\/p>\n\n\n\n Genel M\u00fcd\u00fcr \u00c7ay\u2019\u0131n konu\u015fmas\u0131n\u0131n ard\u0131ndan Ba\u015fkanl\u0131k Divan\u0131 se\u00e7imi yap\u0131larak yoklama al\u0131nd\u0131 ve Genel Kurul G\u00fcndemi belirlendi.<\/p>\n\n\n\n Y\u00f6netim Kurulu Durum Raporu ve Denet\u00e7iler Raporlar\u0131 okunduktan sonra Y\u00f6netim Kurulu\u2019nun tekliflerine ili\u015fkin sunum yap\u0131ld\u0131. Akabinde ise \u00fcyeleri belirlenen \u0130lan \u0130\u015fleri, Hukuk \u0130\u015fleri ve Mali \u0130\u015fler Komisyonlar\u0131 \u00e7al\u0131\u015fmalar\u0131na ba\u015flad\u0131.<\/p>\n\n\n\n Bas\u0131n \u0130lan Kurumu 33. D\u00f6nem 6. Genel Kurulu\u2019nun 13 \u015eubat 2026 Cuma g\u00fcn\u00fc ger\u00e7ekle\u015ftirilecek son oturumunda, komisyonlar\u0131n g\u00f6r\u00fc\u015fleri do\u011frultusunda sunulan teklifler karara ba\u011flanacak.<\/p>\n","protected":false},"excerpt":{"rendered":" Yo\u011fun bir faaliyet d\u00f6nemini geride b\u0131rakt\u0131klar\u0131n\u0131 aktaran \u00c7ay, bas\u0131n camias\u0131n\u0131n temsilcileriyle, kamu kurumlar\u0131n\u0131n y\u00f6neticileriyle ve di\u011fer payda\u015flarla bir araya gelme f\u0131rsat\u0131 bulduklar\u0131n\u0131 kaydetti. Genel M\u00fcd\u00fcr \u00c7ay, \u201cHer fikri, talebi ve ele\u015ftiriyi, sahadan gelen k\u0131ymetli birer veri olarak ele ald\u0131k. Sekt\u00f6r\u00fcm\u00fcz\u00fcn birikimini, potansiyelini ve beklentilerini yak\u0131ndan izleme f\u0131rsat\u0131 bulduk. Gelece\u011fe d\u00f6n\u00fck at\u0131lacak ad\u0131mlarda, y\u00f6n\u00fcm\u00fcz\u00fc tayin etmemizde […]<\/p>\n","protected":false},"author":2,"featured_media":50383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5],"tags":[],"class_list":["post-50382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","category-mersin"],"views":9,"_links":{"self":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/50382"}],"collection":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50382"}],"version-history":[{"count":1,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/50382\/revisions"}],"predecessor-version":[{"id":50384,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/50382\/revisions\/50384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/media\/50383"}],"wp:attachment":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Bu de\u011fi\u015fimin teknoloji ve altyap\u0131n\u0131n g\u00fc\u00e7lendirilmesini, yeni becerilerin kazan\u0131lmas\u0131n\u0131 ve mesleki standartlar\u0131n \u00e7a\u011f\u0131n gereklerine g\u00f6re yeniden ele al\u0131nmas\u0131n\u0131 zorunlu k\u0131ld\u0131\u011f\u0131n\u0131 vurgulayan Genel M\u00fcd\u00fcr \u00c7ay, \u015f\u00f6yle konu\u015ftu:<\/p>\n\n\n\n
Faaliyetlerimizi, teoride de\u011fil uygulamada kar\u015f\u0131l\u0131\u011f\u0131 olacak \u015fekilde ele al\u0131yoruz<\/strong><\/p>\n\n\n\n