{"id":54044,"date":"2026-07-09T11:49:00","date_gmt":"2026-07-09T08:49:00","guid":{"rendered":"https:\/\/mersinkadingazetesi.com\/?p=54044"},"modified":"2026-07-09T17:51:23","modified_gmt":"2026-07-09T14:51:23","slug":"sehirlerin-rekabetinde-iletisim-artik-temsil-gucudur","status":"publish","type":"post","link":"https:\/\/mersinkadingazetesi.com\/?p=54044","title":{"rendered":"“\u015eehirlerin rekabetinde ileti\u015fim art\u0131k temsil g\u00fcc\u00fcd\u00fcr”"},"content":{"rendered":"\n

Clean Work \u0130leti\u015fim Ajans Ba\u015fkan\u0131 Yasemin Toklucu, Mersin’in liman\u0131, serbest b\u00f6lgesi, sanayi altyap\u0131s\u0131, tar\u0131msal \u00fcretimi, lojistik \u00fcst\u00fcnl\u00fc\u011f\u00fc, turizm potansiyeli ve d\u0131\u015f ticaret kapasitesiyle T\u00fcrkiye ekonomisinde stratejik bir a\u011f\u0131rl\u0131\u011fa sahip oldu\u011funu belirterek, kentin bu g\u00fcc\u00fcn\u00fcn ulusal karar mekanizmalar\u0131nda daha g\u00fc\u00e7l\u00fc kar\u015f\u0131l\u0131k bulmas\u0131 gerekti\u011fini s\u00f6yledi. Toklucu, Mersin’in hak etti\u011fi yat\u0131r\u0131m, kaynak, temsil ve g\u00f6r\u00fcn\u00fcrl\u00fck pay\u0131n\u0131 alabilmesi i\u00e7in firmalar\u0131n, kurumlar\u0131n ve kent liderlerinin da\u011f\u0131n\u0131k de\u011fil, ortak ve b\u00fct\u00fcnl\u00fckl\u00fc bir ileti\u015fim diliyle hareket etmesi gerekti\u011fini vurgulad\u0131.<\/em><\/strong>

Medya ve ileti\u015fim alanlar\u0131nda hizmet veren Clean Work \u0130leti\u015fim Ajans Ba\u015fkan\u0131 Yasemin Toklucu, Mersin’in yaln\u0131zca potansiyel ta\u015f\u0131yan bir \u015fehir olarak de\u011fil, bug\u00fcn \u00fcreten, istihdam sa\u011flayan, d\u0131\u015f ticarete y\u00f6n veren, sanayi ve lojistik ak\u0131\u015fta belirleyici rol \u00fcstlenen bir ekonomik merkez olarak de\u011ferlendirilmesi gerekti\u011fini ifade etti. Toklucu, Mersin’in sahip oldu\u011fu g\u00fcc\u00fcn sahadaki \u00fcretim kapasitesine, yat\u0131r\u0131mlara ve ekonomik verilere yans\u0131d\u0131\u011f\u0131n\u0131 ancak ayn\u0131 \u00f6l\u00e7\u00fcde g\u00fc\u00e7l\u00fc bir anlat\u0131ya d\u00f6n\u00fc\u015fmedi\u011fini belirtti.

Toklucu, “Mersin’in temel meselesi g\u00f6r\u00fcn\u00fcr olmak i\u00e7in kendini anlatmak de\u011fil, ekonomik a\u011f\u0131rl\u0131\u011f\u0131n\u0131n karar alma s\u00fcre\u00e7lerinde do\u011fru okunmas\u0131n\u0131 sa\u011flamakt\u0131r. Bu \u015fehir \u00fcretiyor, ta\u015f\u0131yor, ihra\u00e7 ediyor, istihdam sa\u011fl\u0131yor ve T\u00fcrkiye ekonomisine de\u011fer kat\u0131yor. Ancak bu de\u011ferin ulusal \u00f6l\u00e7ekte hak etti\u011fi kar\u015f\u0131l\u0131\u011f\u0131 bulmas\u0131 i\u00e7in ileti\u015fimin daha stratejik kullan\u0131lmas\u0131 gerekiyor” dedi.

Toklucu, \u015fehirlerin kalk\u0131nma yar\u0131\u015f\u0131nda yaln\u0131zca altyap\u0131, yat\u0131r\u0131m alan\u0131, \u00fcretim kapasitesi ve co\u011frafi avantajlarla \u00f6ne \u00e7\u0131kmad\u0131\u011f\u0131n\u0131 belirterek, bu unsurlar\u0131n do\u011fru bir ileti\u015fim stratejisiyle desteklenmedi\u011fi durumlarda yeterli etki olu\u015fturmad\u0131\u011f\u0131n\u0131 kaydetti. Toklucu, “Bug\u00fcn bir \u015fehrin ne \u00fcretti\u011fi kadar, bu \u00fcretimi hangi \u00e7er\u00e7evede anlatt\u0131\u011f\u0131 da \u00f6nem ta\u015f\u0131yor. Mersin’in liman g\u00fcc\u00fc, tar\u0131msal \u00e7e\u015fitlili\u011fi, sanayi \u00fcretimi, turizm potansiyeli, d\u0131\u015f ticaret kapasitesi ve lojistik avantaj\u0131 birbirinden ba\u011f\u0131ms\u0131z ba\u015fl\u0131klar de\u011fildir. Bunlar\u0131n tamam\u0131 Mersin’in T\u00fcrkiye ekonomisindeki yerini tarif eden ortak bir b\u00fct\u00fcn\u00fcn par\u00e7alar\u0131d\u0131r” ifadelerini kulland\u0131.

Mersin’in hak etti\u011fi yat\u0131r\u0131m, destek, kaynak, ilgi ve ulusal g\u00fcndem pay\u0131n\u0131 alabilmesi i\u00e7in bu b\u00fct\u00fcnl\u00fc\u011f\u00fcn daha g\u00fc\u00e7l\u00fc bir dille ifade edilmesi gerekti\u011fini vurgulayan Toklucu, “Mersin’in talepleri \u00e7o\u011fu zaman hakl\u0131 bir zemine dayan\u0131yor. Ancak hakl\u0131l\u0131k, do\u011fru anlat\u0131lmad\u0131\u011f\u0131nda yeterince g\u00fc\u00e7l\u00fc bir kamuoyu kar\u015f\u0131l\u0131\u011f\u0131 \u00fcretmiyor. Bu nedenle ileti\u015fim Mersin i\u00e7in yaln\u0131zca tan\u0131t\u0131m meselesi de\u011fil, temsil meselesidir” diye konu\u015ftu.

“G\u00fc\u00e7l\u00fc firmalar \u015fehir alg\u0131s\u0131n\u0131n ta\u015f\u0131y\u0131c\u0131lar\u0131d\u0131r”

Mersin’de g\u00fc\u00e7l\u00fc firmalar, ihracat\u00e7\u0131lar, sanayiciler, \u00fcreticiler ve giri\u015fimciler bulundu\u011funu belirten Toklucu, bu yap\u0131lar\u0131n yaln\u0131zca kendi sekt\u00f6rleri a\u00e7\u0131s\u0131ndan de\u011fil, kentin ekonomik alg\u0131s\u0131 a\u00e7\u0131s\u0131ndan da \u00f6nemli birer temsil de\u011feri ta\u015f\u0131d\u0131\u011f\u0131n\u0131 s\u00f6yledi. Toklucu, “Mersin’de i\u015fini sessizce b\u00fcy\u00fcten, ihracat yapan, yat\u0131r\u0131m yapan, istihdam sa\u011flayan, ulusal ve uluslararas\u0131 pazarlarda kar\u015f\u0131l\u0131\u011f\u0131 olan \u00e7ok say\u0131da firma var. Ancak bu firmalar\u0131n \u00f6nemli bir k\u0131sm\u0131 ileti\u015fimi stratejik bir y\u00f6netim alan\u0131 olarak kullanm\u0131yor. Oysa g\u00fc\u00e7l\u00fc firmalar\u0131n hikayesi, ayn\u0131 zamanda Mersin’in ekonomik hikayesidir” dedi.

Toklucu, firma ba\u015far\u0131lar\u0131n\u0131n g\u00f6r\u00fcn\u00fcr hale gelmesinin \u015fehir ekonomisine de katk\u0131 sundu\u011funu ifade etti. Toklucu, “Bir firman\u0131n yeni yat\u0131r\u0131m\u0131, ihracat ba\u015far\u0131s\u0131, \u00fcretim kapasitesi, istihdam g\u00fcc\u00fc ya da sekt\u00f6rel deneyimi yaln\u0131zca kurumsal bir ba\u015far\u0131 ba\u015fl\u0131\u011f\u0131 olarak kalmamal\u0131d\u0131r. Bunlar Mersin’in \u00fcretim kabiliyetini, yat\u0131r\u0131m iklimini ve ekonomik derinli\u011fini g\u00f6steren de\u011ferlerdir. Bu de\u011ferler do\u011fru ileti\u015fimle anlat\u0131ld\u0131\u011f\u0131nda \u015fehir ad\u0131na daha g\u00fc\u00e7l\u00fc bir alg\u0131 zemini olu\u015fur” de\u011ferlendirmesinde bulundu.

“Lider ileti\u015fimi Mersin’in ortak sesini g\u00fc\u00e7lendirir”

Toklucu, Mersin’in temsil g\u00fcc\u00fcn\u00fcn yaln\u0131zca kurumlar ve firmalar \u00fczerinden de\u011fil, ayn\u0131 zamanda liderlerin kulland\u0131\u011f\u0131 dil \u00fczerinden de \u015fekillendi\u011fini belirtti. Y\u00f6netim kurulu ba\u015fkanlar\u0131, oda ve dernek ba\u015fkanlar\u0131, sanayiciler, i\u015f insanlar\u0131, yerel y\u00f6neticiler ve kanaat \u00f6nderlerinin kent ad\u0131na \u00f6nemli bir ileti\u015fim sorumlulu\u011fu ta\u015f\u0131d\u0131\u011f\u0131n\u0131 s\u00f6yleyen Toklucu, “Liderin dili yaln\u0131zca kendi kurumunu anlatmaz. O dil, sekt\u00f6r\u00fcn, i\u015f d\u00fcnyas\u0131n\u0131n ve \u015fehrin alg\u0131s\u0131n\u0131 da etkiler” dedi.

Mersin’in meselelerinin yaln\u0131zca sorun ba\u015fl\u0131klar\u0131 \u00fczerinden de\u011fil, \u00e7\u00f6z\u00fcm, \u00fcretim, vizyon ve ekonomik katk\u0131 diliyle anlat\u0131lmas\u0131 gerekti\u011fini ifade eden Toklucu, “Bir \u015fehir s\u00fcrekli sorunlar\u0131yla konu\u015fuldu\u011funda eksik alg\u0131lan\u0131r. Mersin’in elbette \u00e7\u00f6z\u00fcm bekleyen ba\u015fl\u0131klar\u0131 var. Ancak Mersin yaln\u0131zca sorunlar\u0131 olan bir \u015fehir de\u011fil, T\u00fcrkiye’ye de\u011fer \u00fcreten g\u00fc\u00e7l\u00fc bir merkezdir. Lider ileti\u015fimi bu dengeyi kurmak zorundad\u0131r” diye konu\u015ftu.

“Mersin’in ortak bir ekonomik anlat\u0131ya ihtiyac\u0131 var”

Toklucu, Mersin’in tan\u0131t\u0131m\u0131nda d\u00f6nemsel kampanyalar yerine s\u00fcreklili\u011fi olan, veriyle desteklenen, sekt\u00f6rleri birbirine ba\u011flayan ve kentin ekonomik kimli\u011fini g\u00fc\u00e7lendiren ortak bir ileti\u015fim stratejisine ihtiya\u00e7 bulundu\u011funu s\u00f6yledi. Toklucu, “Mersin’i liman\u0131yla ayr\u0131, tar\u0131m\u0131yla ayr\u0131, sanayisiyle ayr\u0131, turizmiyle ayr\u0131, lojisti\u011fiyle ayr\u0131 anlatmak yeterli de\u011fildir. Bu ba\u015fl\u0131klar\u0131n tamam\u0131n\u0131 ayn\u0131 ekonomik kimli\u011fin i\u00e7inde bulu\u015fturan ortak bir \u015fehir dili gerekiyor” dedi.

\u0130leti\u015fimin do\u011fru kullan\u0131lmas\u0131 halinde Mersin’in yaln\u0131zca g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn de\u011fil, pazarl\u0131k g\u00fcc\u00fcn\u00fcn, temsil kabiliyetinin ve ulusal \u00f6l\u00e7ekteki etkisinin de g\u00fc\u00e7lendi\u011fini belirten Toklucu, “Mersin’in hak etti\u011fi pay\u0131 almas\u0131 i\u00e7in \u00f6nce kendi g\u00fcc\u00fcn\u00fc da\u011f\u0131n\u0131k ba\u015fl\u0131klar halinde de\u011fil, b\u00fct\u00fcnl\u00fckl\u00fc bir ekonomik anlat\u0131 olarak ortaya koymas\u0131 gerekiyor. Bu \u015fehirde \u00fcretim var, emek var, yat\u0131r\u0131m var, ba\u015far\u0131 var. \u015eimdi bu de\u011ferin daha g\u00fc\u00e7l\u00fc bir ileti\u015fim diliyle karar vericilere, yat\u0131r\u0131mc\u0131lara, i\u015f d\u00fcnyas\u0131na ve kamuoyuna anlat\u0131lmas\u0131 gerekiyor” ifadelerini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Clean Work \u0130leti\u015fim Ajans Ba\u015fkan\u0131 Yasemin Toklucu, Mersin’in liman\u0131, serbest b\u00f6lgesi, sanayi altyap\u0131s\u0131, tar\u0131msal \u00fcretimi, lojistik \u00fcst\u00fcnl\u00fc\u011f\u00fc, turizm potansiyeli ve d\u0131\u015f ticaret kapasitesiyle T\u00fcrkiye ekonomisinde stratejik bir a\u011f\u0131rl\u0131\u011fa sahip oldu\u011funu belirterek, kentin bu g\u00fcc\u00fcn\u00fcn ulusal karar mekanizmalar\u0131nda daha g\u00fc\u00e7l\u00fc kar\u015f\u0131l\u0131k bulmas\u0131 gerekti\u011fini s\u00f6yledi. Toklucu, Mersin’in hak etti\u011fi yat\u0131r\u0131m, kaynak, temsil ve g\u00f6r\u00fcn\u00fcrl\u00fck pay\u0131n\u0131 alabilmesi i\u00e7in […]<\/p>\n","protected":false},"author":2,"featured_media":54045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,3,5],"tags":[],"class_list":["post-54044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-manset","category-mersin"],"views":6,"_links":{"self":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/54044"}],"collection":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54044"}],"version-history":[{"count":2,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/54044\/revisions"}],"predecessor-version":[{"id":54047,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/54044\/revisions\/54047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/media\/54045"}],"wp:attachment":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}