{"id":55380,"date":"2026-09-10T16:25:17","date_gmt":"2026-09-10T13:25:17","guid":{"rendered":"https:\/\/mersinkadingazetesi.com\/?p=55380"},"modified":"2026-09-10T16:25:18","modified_gmt":"2026-09-10T13:25:18","slug":"kadin-kooperatiflerine-e-ticarette-5-yil-boyunca-destek","status":"publish","type":"post","link":"https:\/\/mersinkadingazetesi.com\/?p=55380","title":{"rendered":"KADIN KOOPERAT\u0130FLER\u0130NE E-T\u0130CARETTE 5 YIL BOYUNCA DESTEK"},"content":{"rendered":"\n<p><strong>Ticaret Bakanl\u0131\u011f\u0131 ile be\u015f e-ticaret platformu, kad\u0131n kooperatiflerinin dijital pazarlara eri\u015fimini ve e-ticaret yoluyla sat\u0131\u015flar\u0131n\u0131 g\u00fc\u00e7lendirmek amac\u0131yla yeni bir protokol imzalad\u0131. Kooperatiflere \u00fccretsiz platform \u00fcyeli\u011fi, ilk 6 ay y\u00fczde 0, sonraki 4,5 y\u0131l y\u00fczde 1 komisyon avantaj\u0131n\u0131n yan\u0131 s\u0131ra \u00f6zel g\u00f6r\u00fcn\u00fcrl\u00fck ve kampanya deste\u011fi sunulacak i\u015f birli\u011fiyle kad\u0131n kooperatiflerinin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn h\u0131zland\u0131r\u0131lmas\u0131 ve \u00fcr\u00fcnlerinin daha geni\u015f t\u00fcketici kitlelerine ula\u015ft\u0131r\u0131lmas\u0131 hedefleniyor.<br>\u201c2025-2029 T\u00fcrkiye Kooperatif\u00e7ilik Stratejisi ve Eylem Plan\u0131\u201d do\u011frultusunda, ortaklar\u0131n\u0131n \u00e7o\u011funlu\u011fu kad\u0131nlardan olu\u015fan ve kad\u0131n eme\u011fini ekonomik de\u011fere d\u00f6n\u00fc\u015ft\u00fcren kooperatiflerin dijital pazarlara eri\u015fimini kolayla\u015ft\u0131rmak amac\u0131yla \u00f6nemli bir i\u015f birli\u011fine imza at\u0131ld\u0131. Ticaret Bakanl\u0131\u011f\u0131 ile Hepsiburada, NTI, PTTAVM, Pazarama ve Trendyol aras\u0131nda \u201cT.C. Ticaret Bakanl\u0131\u011f\u0131 ve E-Ticaret Arac\u0131 Hizmet Sa\u011flay\u0131c\u0131lar\u0131 Aras\u0131nda Kad\u0131n Kooperatiflerini E-Ticaret Yoluyla Destekleme Protokol\u00fc\u201d imzaland\u0131.<\/strong><\/p>\n\n\n\n<p><strong>Kad\u0131n Kooperatiflerine 5 Y\u0131l Boyunca E-Ticaret Deste\u011fi<\/strong><\/p>\n\n\n\n<p><strong>Protokol kapsam\u0131nda kad\u0131n kooperatiflerinin e-ticaret platformlar\u0131nda daha kolay yer almas\u0131, \u00fcr\u00fcnlerini daha geni\u015f t\u00fcketici kitleleriyle bulu\u015fturmas\u0131 ve dijital sat\u0131\u015f kanallar\u0131ndaki varl\u0131klar\u0131n\u0131 g\u00fc\u00e7lendirmesi hedefleniyor. Bu do\u011frultuda kooperatifler, protokole taraf olan e-ticaret platformlar\u0131na \u00fccretsiz kaydolabilecek.<\/strong><\/p>\n\n\n\n<p><strong>Kooperatiflerden al\u0131nacak komisyon oran\u0131 ilk 6 ay boyunca y\u00fczde 0 olarak uygulan\u0131rken, sonraki 4,5 y\u0131l boyunca y\u00fczde 1 seviyesinde olacak. Bunun yan\u0131 s\u0131ra kad\u0131n kooperatiflerinin \u00fcr\u00fcnleri platformlar\u0131n ana sayfa bannerlar\u0131, \u00f6zel kategori alanlar\u0131 ve sosyal medya kampanyalar\u0131nda \u00f6ne \u00e7\u0131kar\u0131larak g\u00f6r\u00fcn\u00fcrl\u00fcklerinin art\u0131r\u0131lmas\u0131 sa\u011flanacak.<\/strong><\/p>\n\n\n\n<p><strong>E-ticaret platformlar\u0131nda \u00fcr\u00fcnleri bulunan kooperatifler i\u00e7in \u201cKooperatif \u00dcr\u00fcnleri\u201d etiketiyle \u00f6zel g\u00f6r\u00fcn\u00fcrl\u00fck alanlar\u0131 olu\u015fturulacak. Ayr\u0131ca kad\u0131n kooperatiflerine y\u00f6nelik \u00f6zel kampanya d\u00f6nemleri d\u00fczenlenerek \u00fcr\u00fcnlerin daha geni\u015f kitlelere ula\u015fmas\u0131na destek olunacak.<\/strong><\/p>\n\n\n\n<p><strong>Kad\u0131n Kooperatiflerinin Dijital Pazardaki Varl\u0131\u011f\u0131 G\u00fc\u00e7lenecek<\/strong><\/p>\n\n\n\n<p><strong>Sa\u011flanan desteklerle kad\u0131n kooperatiflerinin dijital ticaret kanallar\u0131na giri\u015flerinin kolayla\u015ft\u0131r\u0131lmas\u0131, sat\u0131\u015f ve pazarlama yetkinliklerinin geli\u015ftirilmesi ve \u00fcr\u00fcnlerinin T\u00fcrkiye genelinde daha geni\u015f t\u00fcketici kitlelerine ula\u015ft\u0131r\u0131lmas\u0131 ama\u00e7lan\u0131yor. \u0130\u015f birli\u011finin, kad\u0131n kooperatiflerinin dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerini h\u0131zland\u0131rmas\u0131n\u0131n yan\u0131 s\u0131ra e-ticaret ekosistemindeki g\u00f6r\u00fcn\u00fcrl\u00fcklerini, sat\u0131\u015f potansiyellerini ve rekabet g\u00fc\u00e7lerini art\u0131rmas\u0131 bekleniyor.Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamada, kooperatiflerin \u00fcretim ve ticaret hayat\u0131ndaki etkinli\u011fini art\u0131rmaya ve kad\u0131n eme\u011fini daha g\u00f6r\u00fcn\u00fcr ve g\u00fc\u00e7l\u00fc hale getirmeye y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131n s\u00fcrd\u00fcr\u00fcld\u00fc\u011f\u00fc belirtildi. A\u00e7\u0131klamada ayr\u0131ca, \u00fcretim yapan, istihdam sa\u011flayan ve ekonomiye katk\u0131 sunan kad\u0131n kooperatiflerinin desteklenmeye devam edilece\u011fi; dijitalle\u015fme, pazara eri\u015fim ve rekabet g\u00fcc\u00fcn\u00fc art\u0131rmaya y\u00f6nelik politikalar\u0131n kararl\u0131l\u0131kla hayata ge\u00e7irilece\u011fi ifade edildi.<\/strong><\/p>\n\n\n\n<p><strong>ET\u0130D Ba\u015fkan\u0131 Hakan \u00c7eviko\u011flu ise e-ticaretin, kad\u0131n kooperatiflerinin \u00fcrettikleri de\u011ferleri daha geni\u015f kitlelerle bulu\u015fturmalar\u0131 ve T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131ndaki t\u00fcketicilere ula\u015fmalar\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemli f\u0131rsatlar sundu\u011funu s\u00f6yleyerek \u201cTicaret Bakanl\u0131\u011f\u0131m\u0131z ve e-ticaret ekosisteminin \u00f6nemli oyuncular\u0131 aras\u0131nda hayata ge\u00e7irilen bu i\u015f birli\u011fini, kad\u0131n eme\u011finin dijital kanallarda daha g\u00f6r\u00fcn\u00fcr hale gelmesi ve kooperatiflerimizin s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmesine katk\u0131 sa\u011flanmas\u0131 a\u00e7\u0131s\u0131ndan \u00e7ok de\u011ferli buluyoruz. ET\u0130D olarak, e-ticaretin kapsay\u0131c\u0131 ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmesine katk\u0131 sa\u011flayan bu t\u00fcr \u00e7al\u0131\u015fmalar\u0131 desteklemeye devam edece\u011fiz\u201d dedi.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ticaret Bakanl\u0131\u011f\u0131 ile be\u015f e-ticaret platformu, kad\u0131n kooperatiflerinin dijital pazarlara eri\u015fimini ve e-ticaret yoluyla sat\u0131\u015flar\u0131n\u0131 g\u00fc\u00e7lendirmek amac\u0131yla yeni bir protokol imzalad\u0131. Kooperatiflere \u00fccretsiz platform \u00fcyeli\u011fi, ilk 6 ay y\u00fczde 0, sonraki 4,5 y\u0131l y\u00fczde 1 komisyon avantaj\u0131n\u0131n yan\u0131 s\u0131ra \u00f6zel g\u00f6r\u00fcn\u00fcrl\u00fck ve kampanya deste\u011fi sunulacak i\u015f birli\u011fiyle kad\u0131n kooperatiflerinin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn h\u0131zland\u0131r\u0131lmas\u0131 ve \u00fcr\u00fcnlerinin daha [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":55381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-55380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset"],"views":2,"_links":{"self":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/55380"}],"collection":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55380"}],"version-history":[{"count":1,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/55380\/revisions"}],"predecessor-version":[{"id":55382,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/posts\/55380\/revisions\/55382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=\/wp\/v2\/media\/55381"}],"wp:attachment":[{"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mersinkadingazetesi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}